Life, 1913-05-01 · page 7 of 48
Life — May 1, 1913 — page 7: what you’re looking at
What you’re looking at
The main article "Brothers, Beware!" appears to be political satire addressing budget concerns during what seems to be the Wilson administration. The text warns against adopting a French budgeting system, arguing instead for an American approach that itemizes desired expenditures rather than simply cutting costs across the board. The piece argues that following the French model uncritically could harm the country's economy and social structure. It advocates for transparent, detailed budget planning where Congress carefully considers each expenditure rather than indiscriminately slashing the budget. The remainder of the page consists of period advertisements for Welch's grape juice, Dixon's lubricants, and Pebeco toothpaste—typical commercial content from this era of Life magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
bl Wd od oh Dependabl Beverage- An y where No matter where you go you will find Welch's always the same refreshing, sat- isfying drink. It solves the problem of evading dangers of impure water supply. Welch's as a drink is always dependable. Welch's “Che National Drink” It should be found at the wayside inn, and at all hotels, cafes, clubs, on dining cars and steamships. Do more than ask for “'Grape Juice” —say “Welch's and GET IT! TRY THE “WELCH BALL” Use an eight or ten ounce glass, fill half full of Welch's, add a lump or two of ice and charged water. Keep a case of Welch's at home. If unable to ob- tain Welch's of your dealer we will send a trial dozen pints for $3. express prenaid east of Omaha. Sample 4-02. bottle, mailed, 10c. The Welch Grape Juice Co. Westfield, N. Y. Brothers, Beware ! E had thought that the budget idea —promulgated with the last gasp of the dying administration—would never be revived again, but President Wilson seems to have had the temerity to be- lieve that after all there may be some- thing in it. Now, the budget idea is perfectly simple. It lays before you—in advance— a list of the things, not necessarily that you need, but that you want, and how much they cost, Thus you are able to tell—in advance—whether you can af- ford to pay for these things oF not. The suggestion, of cpurse, is not strict- ly original. The French people, for ¢ ample, have been living within their i comes for a long time, upon a similar plan, On the other hand, it is un- American and quite startling and ought to be carefully considered before it is adopted, Up to the present time, the Ways and Means Committee have made all the ap- propriations that they desired, and Con- gress has passed them, leaving the de- tails of raising the money to others. The fact that the appropriations have usual- ly exceeded the income is interesting, but unimportant, Our natural resources being so extensive, it is, of course, quite immaterial as to how much we spend. And yet, considered by itself, the bud- get idea might not do any great harm, if it were not for its effect upon the country at large. If we, as a people, suddenly begin to discover that our gov- ernment is living within its income and judiciously trimming its sails to meet the coming gale, the influence is likely to spread to every home. Consider what it would mean if, following such a per- nicious example, we should all, with a common impulse, suddenly grow econom- ical! The effect upon the millinery trade alone would be appalling, not to speak of fancy biscuits and delicatessens. If the thing spreads it might event- ually reach some of the more important products, such as face powder and silk stockings. Heaven preszrve us from such a fate! We trust that the mighty minds at Washington will not go too rasbly toward the proposed budget. If the next Congress should suddenly become businesslike there is no telling what would happen to us as exponents of the highest ideals of civilization. TOOTH PASTE Send for free 10-day trial tube and acid-test papers, Prove how Pebeco preserves your teeth from their greatest enemy, acid mouth, LEHN & FINK, 108 William St., New York NiaARvey SHERRICK Speed Kings — of Motordom praise these lubricants Harvey Herrick: "I ap convinced the intai the freedom from sll kinds of lubricating troubles, was due to the we of Dizon's Automobile Lubricants.” Teddy Tetzlaff: “Would rather pay $5.00 per pound for Dixon's Automobile Lubricants than use any other as a gilt.” These testimonials establish the high quality of Dixon's Graphite Lubni- cants, DIXON’S Graphite Grease N° 677 (For Transmissions and Differentials) The wonderfully soft, oily flakes of Dixon's Graphite form over the bearing surfaces a durable, almost frictionless, veneer, which prevents metal-to-metal contact. Wear and noise are reduced. Bert Dingley: “I thank you for the results and fine lubrication obtained from Dixon's Automobile Lubricants in cars I have operated for speed and road contests.” Bill Endicott: “Car worked perfectly. All lubricated with Dixon's Auto- mobile Lubricants in perfect shape after races” (Indianapolis Sweepstakes). For points on good lubrication, read our book No. 244-G, ‘‘Lubricating the Motor.”” Send name arid model of car. JOSEPH DIXON CRUCIBLE CQ, Exablished ia 1827 Jersey City, New Jersey OINGLEY comicbooks.com