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Life, 1913-05-01 · page 45 of 48

Life — May 1, 1913 — page 45: what you’re looking at

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Life — May 1, 1913 — page 45: Life, 1913-05-01

What you’re looking at

This page contains **primarily advertisements** interspersed with poetry, not political cartoons. The main content includes: - A "Mum" deodorant ad (neutralizes body odor) - A large Diamond Vitalized Rubber Tires advertisement claiming improved mileage - A Dependо Gasoline Gauge ad for early automobiles (Ford, Buick, Studebaker models from 1912-1913) The poetry is **"Song of the Ascetic"** by Gilbert K. Chesterton, a satirical piece contrasting how a pagan "heathen" would live luxuriously versus the speaker's austere, constrained life under Christian asceticism. The poem critiques religious self-denial through ironic longing for pagan excess. **Context for modern readers:** This reflects early 20th-century consumer culture advertising to automobile owners, plus Chesterton's Catholic social commentary mocking rigid puritanism—a common theme in his writing.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

neutralizes odors Pr f ; eee esd a halt on Short Mileage! bath.” | Absolutely harmless to skin . woe . or clothing. In our laboratories today it is a simple matter Bo at drus-and departmentatores_1f your dealer hasn't to take pure, young, lusty rubber—direct from the aA send us his name and 25 cents and we'll send it “uum” Mfg.Co 1106 Chestnut St Phitadelphla : trees of the tropics—and put it a through a process that toughens it Song cf the Ascetic j i L, for road wear and yet retains an abun- . dance of elasticity and life. Rae Vitalized Rubber calls. If Thad been a Heathen, Td have praised the purple vine, — My slaves should dig the vineyards, ‘And I would drink the wine; Thousands of these Vitalized But Higgins is a Heathen, A Rubber Tires have been put to every And his slaves grow lean and gray, : That he may drink some tepid milk severe test possible and they have Exactly twice a day. |!) delivered the ‘‘More Mileage’? you have demanded. fT had been a Heathen, In addition you will enjoy the advantages I'd-have crowned Necera’s curls. : . . . And filled my Hfe with love afsirs, of the Perfect 3-point Rim Contact, also the No-Pinch mechiigiaisxHetes Safety Flap for inner tube protection. And to lecture rooms is forced, Where a an who ate not married, So this time buy Diamond Vitalized Rubber Tires—you can nd to be divorced. all eal a get them to fit your rims at any of the If I had been a Heathen, I'd have sent my armies forth, And dragged behind my chariots ¢ ains of the North. But Higgins is a Heathen, 9 And he drives the dreary quill, always at vous s ervice OWNERS OF THE 1912-1913 ‘To lend the poor that funny cash That makes them poorer still. Ford, Overland, Buick, E. M. F. and 1913 Studebaker will be saved all kinds of gasoline troubles by installing Tf Thad heen a Heathen, I'd have piled my pyre on high, And in a great red whirlwind TRA And a richer man than I Ghe Gone roaring to the sky: Brass or Nickel And they put him in an oven, Gasoline Gauge Finish (Attaches to the Dash) Accurate and dependable under ell conditions. No more dry tanks miles from garege; no more pulling up cushions to use measuring stick. Detects leaky tanks at once. Shows instantly amount cf gasoline that goes into tank and amount coniumed ‘per mile. One week's use will prove it a necessity. Full instructions sent for installing. When ordering state make, model and year of your car. If for cars not mentioned in this ad., send us name, medel and year and we will notify ycu if we can supply you at once. Not made at present for cars having pressure tanks. If your dealer cannot supply you, we will direct, on receipt of price. Send for catalog No. 3, giving full particulars. C. F. ROPER & CO., Hopedale, Mass. Just as if he were a pie. Now who that runs can read it, The riddie that I write, Of why this poor old sinner, Should sin without delight—? Rut T, I cannot read it (Although T run and run), Of them that do not have the faith And will aot have the fun. Gitnert K. Cuesterton, in the New IVitness. comicbooks.com