Life, 1913-05-01 · page 35 of 48
Life — May 1, 1913 — page 35: what you’re looking at
What you’re looking at
This page contains primarily **advertisements** interspersed with editorial content, typical of early 20th-century magazine format. **Key Content:** The "Salary vs. Expenses" cartoon ("Why Father Is Thoughtful") is a simple domestic humor piece showing a father figure between representations of his salary (small) and expenses (large money bag)—a universal joke about financial strain with no specific political reference. **Advertisements featured:** - Heublein Bros. cocktails (endorsed by an unnamed "well-known editor") - Craven Mixture tobacco, endorsed by J.M. Barrie - The Third Earl of Craven as tobacco inventor - Southern Pacific Steamships service between New York and New Orleans **Bottom section:** An "Imaginary Letter" from an unnamed writer to Wall Street, expressing regret about Wall Street's economic troubles and suggesting they've "convalesced" (recovered) separately—likely referencing post-financial crisis recovery, though the specific year and context are unclear from this fragment alone. The page is primarily commercial rather than satirical.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A well-known Editor's view of Cocktails | I sometimes drink a cocktail. In fact, I like a| cocktail when towards evening the fatigues of the day begin to tell on me. Some people like a cock- tail as an appetizer, but everybody who likes a cocktail likes a good one, For a good while I have | kept in my house, whether in the country or in town, the Club Cocktails in bottles, more for con- venience than anything else. I knew they were good and I liked them, but just why they were so good did not occur to me until some one, speaking of the vast quantities of these that the Messrs. Heublein must make in a “batch,” led me to this sort of reasoning. Barkeepers, and even one’s self, in mixing cocktails, necessarily cannot have a uni form and exact quantity of ingredients in each one, A few drops more or less of either ingredient greatly changes the nature of the product. In a great laboratory where quantities like the Club Cocktails are made at a mixing each article is accurately weighed or measured, and the compound is following an exact formula. This insures that each and every cocktail or bottle of cocktails put up shall be pre- cisely correct in its composition, Again, recalling the fact that age is necessary to the proper blending of all liquors, it occurred to me that these bottled cocktails by the time they are used by the consumer may have been months or even years in bottle, hence that the blending must be perfect. Reasoning thus, I feel constrained to tell my readers about it, as I know a goodly number of them enjoy a perfect cocktail. I have found the several varicties pre- pared by the Heublein Brothers, particularly M hattan, Dry Manhattan, Martini, Dry Marti Brut Martini, all excellent,—Adv. c Aow WHY FATHER 1S THOUGHTFUL THE THIRD EARL OF CRAVEN Inventor of the Finest Smoking Tobacco in the World e Craven Mixture (Made in England) ye, What I call the “Arcadia” in ‘My Lady Nicotine” is the Craven Mixture and no other. J. Mf. BARRIE This famous mixture has the largest sale of any high class smoking tobacco in the world. Uyoer denier cannot su ot supply you at once, send 30 cents for 14 of. or eeats or 3 of. seated tin, especially Imported for fsstidious emokcre. Midadtwo ways, Loose or tn Cartridgetorm for Baroa Pipe Filer. 119 Weal j3S'gACENTS OF CARRERAS, Ltd 23d ‘Street New York City Picking Up the Pilot Five days of restand recreation. Five days of strengthened nerves and sharpened appetite. Five days of healthful change. The pilot clambers aboard at the mouth of the Mississippi and takes us up the river, passing the old sugar plantations and many points of historic interest, duly arriving at quaint and fascinating New Orleans, Southern Pacific Steamships between New York and New Orleans Arrange for accommodations now. Steamships fast, modem, luxurious, Suites, Staterooms, Baths, Promenade Decks, Superior Cuisine. $40.00 One Way $70.00 Round Trip One way by rail if you wish, Berth and Meals on ship included. Interesting books sent free on request. L. H, NUTTING, General Passenger Agent Room 12, 366 Broadway Ueaanlia So) 1158 Broadway 1 Broadway (Gah Se) (Bowling Green) NEW YORK CITY An Imaginary Letter EAR WALL ‘STREET: D Yours received and contents noted. In reply would say that I have observed your predicament with much regret. It is true that I have been convalescing very rapidly of late. Naturally I expected you to go hand in hand with me as of yore. I don’t want to appear brutal, but frankly it begins to look as if I could be a success without you. It might appear selfish in me to be willing to go on alone, but really my first duty is to my operators and my customers and my employees. have been good pals, and I shall always think of you kindly, but it is impossible for me to wait for you to catch up. If it be that you have lost the confidence of the public as a useful institution, I shall feel sorry, but nevertheless I must abide by the result and push on to newer triumphs. No matter what happens, however, I shall always remain, Faithfully yours, You are right. We Business Situation. Ore ee