Life — May 1, 1913 — page 2: what you’re looking at

What you’re looking at

This is a commercial advertisement for Fatima Turkish cigarettes, not political satire. The page features: **Main image**: "The smoke that cheers" — a dramatic photograph showing a fireplace with decorative flowers and a hand holding a cigarette, evoking luxury and leisure. **Product pitch**: The ad emphasizes Fatima's "pure and wholesome" Turkish blend as "correct for every occasion when men smoke," positioning it as a refined luxury item. **Visual marketing**: A package of Fatima cigarettes is displayed prominently below. The phrase "the smoke that cheers" suggests an aspirational lifestyle associated with the product. This reflects early 20th-century cigarette marketing that targeted male consumers by associating smoking with sophistication and social status.