Life, 1913-04-24 · page 8 of 48
Life — April 24, 1913 — page 8: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satirical content. It promotes the Packard automobile (models "38" and "48") from the Packard Motor Car Company in Detroit. The ad emphasizes luxury features: mechanical reliability, suspension comfort, spring suspension with plush upholstery, and control on rough roads. A notable technical claim is that the Packard Six is "the only car that combines left drive and electric self starter with separate magneto ignition and centralized control." The closing line—"Ask the man who owns one"—became Packard's famous advertising slogan, implying that satisfied owners would endorse the vehicle. For modern readers: this represents early automotive marketing targeting affluent buyers by emphasizing engineering sophistication and comfort rather than speed or style.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pana Anon anaalan'AnlaNtan On earantQn @ulan ROAD COMFORT HE mechanical reasons back of Packard perform- ance are lost sight of in the restful enjoyment of the car. The Packard owner has a constant feeling of ample power under absolute control. - Every passenger values the bridge builder’s factor of safety. He appreciates Packard poise. He feels the perfect balancc which gives smooth riding, easy steering and assured control even at speed over rough roads. The effect of Packard spring suspension is enhanced by pliant upholstery of luxurious depth. Detail refinements add to the riding comfort and pride of ownership established by the distinctive qualities of the dominant Six. Conditions in the trade call for the greatest care in placing your order this spring. Do you realize that a Packard Six is the only car that combines left drive and electric self starter with separate magneto ignition and centralized control? Ask the man who owns one COLOR CATALOG ON REQUEST Packard Motor CarCompany, Detroit eR NOR n ed Mai einaiaai ey, RRS sab ete ee nie aw) Aaa ra is8 fa os bd, PHAN i ORS HN id ov sd, comicbooks.com