Life, 1913-04-24 · page 41 of 48
Life — April 24, 1913 — page 41: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains: 1. **Calox toothpaste ad** (left): Standard product advertisement emphasizing hygiene benefits. 2. **"Infallible Signs" anecdote** (left): A humorous short story about a shipwreck survivor who fears cannibals until hearing people arguing about card games—the joke being that this mundane quarreling "proves" they're civilized Christians. It's gentle social satire mocking human nature rather than political commentary. 3. **"Dirigible Dogs" poem** (center): Whimsical verse about terriers following aircraft—likely referencing the novelty of early aviation. 4. **Federal Motor Truck advertisement** (right, large): B2B marketing emphasizing the Federal truck's reliability through testimonials from major companies (Armour, Swift, Marshall Field). This represents early automotive industry competition and corporate advertising. The page reflects 1920s commercial culture: consumer product marketing, light humor, and industrial advertising demonstrating American manufacturing confidence.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE: How fine an aid Calox is to physical attractiveness, Calox itself quickly proves. When Calox meets the moisture on the teeth the entire mouth is bathed in puri- fying, germ destroying oxygen and the mischievous bacteria toil no more. For whiter tecth, stronger tecth, longer lasting teeth; for firmer, healthier gums; for a breath that is always sweet—Ca isthe seeret-—Calox twice a day. Sampleand booklet free on request. All Druggists 25c ¥ Ask for the Calox Tooth Brush, 35 cents. p) McKESSON & ROBBINS NEW YORK Infallible Signs A traveler who believed himself to be sole survivor of a shipwreck upon a cannibal isle hid for three days, in ter- ror of his life. Driven out by hunger, he discovered a thin wisp of smoke ris- ing from a clump of bushes inland, and crawled carefully to study the type of savages about it. Just as he reached the clump he heard a voice say: “ Why in hell did you play that card?" He dropped on his knees and, devoutly rais- ing his hands, cried: “Thank God they are Christians!” He (nervously): nut surrose your YATHER SHOULD BURST IN ON US AND Dirigible Dogs HEN the acronaut aloft doth fly, What pastime could be merrier Than to be followed, fleet and faith- ful, by His Skye or Airedale terrier? Dioceses, when some one had said to him, “You pretend to be a philos- opher, but know nothing,” rejoined, “Even pretending to be learned shows a fondness for it.” Aname open that when passed down in history eS Roesele~ has stood for the best corset of the period. A name with a record—not an unknown corset. A name that stands for the best in fashion making— Found where all good corsets are sold. $3.50 to $15.00 Warner Bros. Co. Chicago—San Francisco TheTruckTriumphant By a country-wide test of three years, by the verdict of a Thousand Owners, The Federal is the first Motor Truck to establish as a scientific principle of commerce—Economical Transportation. For three years we have collected the data and proof of a Thousand Federals in Operation, the Advice and Evidence of a Thousand Federal Owners. For three years we have been satisfying ourselves that in the Federal we have a truckas nearly flawless, infallible and indestructible as brains, business conscience and manufacturing ideals can make it. Today we Know. The Evidence Detroit is the City Motor-wise. There are one hundred and thirty-two Federals in operation in Detroit—as many as any other two makes combined. The Municipal Commission of Toronto operates eight Federals. Whole fleets of Federals are operated by the following firms of national prominence: Marshall Field & Co. Portland Railway, Light & Power Co. Ward Bread Company Breuner Furniture Co. Wm. J. Lemp Brewing Co. Swift & Company Armour & Company “ American Bank Note Co. Write us for the names and evidence of Federal Owners. We can solve your problems as we have solved theirs. The Federal is today recognized as the Standard of Truck-Efficiency, Truck-Reliability and Truck-Economy. FEDERAL MOTOR TRUCK COMPANY Dept. L., Detroit, Mich. comicbooks.com