Life, 1913-04-17 · page 7 of 52
Life — April 17, 1913 — page 7: what you’re looking at
What you’re looking at
This page contains two distinct elements: **Left side:** An advertisement for Indestructo Baggage/trunks, featuring a traveler with luggage and testimonials about durability and value. **Right side:** A satirical article titled "Women and Auction" critiques women's participation in auction bidding. The text argues women lack understanding of auction rules and strategy, relying instead on convention and quoting "authority." It presents this as a gendered limitation—men who auction professionally understand it as a "trade," while women are "slaves to convention." **Below:** A full-page advertisement for Sanatogen, a health supplement marketed to women, nursing mothers, and the overworked, claiming to restore strength and vitality. The ad features testimonials from medical professionals endorsing its benefits. The satire and product ads reflect early 20th-century assumptions about women's competence and vulnerability to health marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
earest rental ‘LIFE? “The Next Trunk I Buy Will Be An Indestructo” 200,000 travelers have already proved the sterling worth of Indestructo Trunks. Each one bought an Inde- structo Trunk to answer some specific requirement. BUY NDEsTRUCT[ BAGGAGE Some asked Service—The Most Miles for the Least. Money”— One Indestructo owner says: “I have never owned a trunk that gave me such servicc— 100,000 miles for $25"— Others asked Convenience— Avery prominent globe trotter writes: “My Indestructo is my portable home: thout it, travel would mean discomfort and incon- venience." Some asked Price— Indestructo Trunks are sold from $15 to$100. Other asked Protection— Your Indestructo Trunk is guaranteed to travel without accident for 5 years—or you get a new one free. Ask all of this, and more, and you will find the correctness of your decision to buy an Indestructo Trunk. National Veneer Products Company 904 Beiger Street, Mishawaka, Indiana ANOTHER LOVE MATCH ‘Women and Auction HERE are, of course, notable exceptions, but as a rule women do not play good auction. The main reason is that women are too likely to be obsessed by rules. They learn by rote the latest leads. They are not masculine enough to throw away rules at critical points. They have not thought out the fundamental principles of the game. Auction, in the hands of its leading professional exponents, is a trade. The few men who are teachieg it and writing about it are constantly changing the rules in order to sell their books and exploit themselves. Women, who are slaves to convention, learn these rules and think they know how to play the game if they can quote the last word of an alleged authority. What Sanatogen will do Se” for your Health GP ROL PRG PRD IPL. F you take Sanatogen regularly three times a day you will have gained, in a few weeks, a fund of added health, nerve strength and a general sense of well- being which you cannot fail to feel and ap- preciate.” This is what thousands of intelli- gent men and women who have partaken of the benefits of Sanatogen would tell you, did they enjoy your acquaintance; this is also what thousands of practising physicians might say, for it is a fact that over 17,000 of them have written us of the remarkable benefits they have observed from the use of Sanatogen. They tell us in these letters how Sanatogen infuses new strength and endurance into weak and nervous people, how wonderfully it improves digestion, how quickly its concen- trated nourishment builds up the blood and gives new tone and strength to the entire system. The overworked business man, moth- ers (especially nursing mothers), men and women who have made too heavy drafts upon their vitality, will find in Sanatogen a splendid source of renewed health and strength. And remember Sanatogen is a natural, healthful food and tonic—purest protein and organic phos- phorus—free fromanything unnatural or harm- ful, so that little children can take it with nothing but benefit. You can obtain Sanato- gen of any good druggist; it comes to you as a fine white powder which you can pleasantly mix with milk, chocolate, etc. Sanatogen is sold by good druggists everywhere, in three sizes, from $1.00 THE BAUER CHEMICAL CO., 24E Irving Place, New York ArnoldBernctt Charles D. Sigsbee, ‘Admiral U. S. Navy, ~~ Write for a Free copy of | “Nerve Health Regained” It you wish to learn more about Sanatogen before you use it, write for a free copy of this booklet, beautifully illus- trated and ‘comprising facts and information of the great- est interest, Jobn Burroughs, The a thorough trial of 1 am convinced as a font and an my tind and beneficial eects Sreagih are mca bmproved sae comicbooks.com