Life, 1913-04-17 · page 45 of 52
Life — April 17, 1913 — page 45: what you’re looking at
What you’re looking at
This page is primarily **advertising**, dominated by a large Prince Albert tobacco pipe advertisement featuring a jovial man smoking a pipe. The ad emphasizes that P.A. tobacco is mild ("without a bite") and won't parch the throat—selling points for 1920s consumers concerned about tobacco's harshness. The left side contains smaller editorial content: a humorous anecdote about New York's "discovery," a story mocking Thomas Lawson (likely the muckraking financier), and advertisements for Dixon's Graphite Grease and a "Cisco" automobile lubricant. **Historical context**: This represents early 20th-century magazine advertising when tobacco was openly promoted with health-adjacent claims (no dryness, freshness) rather than health warnings. The casual, masculine tone—"Old Man" addressing readers as fellow smokers—reflects pre-regulation attitudes toward smoking. The page lacks traditional political cartoons; instead, it's a mix of light social humor and commercial promotion typical of Life magazine's satirical-but-commercial business model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
805 “We will take the departments, such as Police, Street Cleaning, ete., ete., ete, while you and Columbus get your pic- tures on the currency and have your d ty graves mussed up on anniversaries. We get the two-moment horses and the country chateau on the Bronx. Sabe?” “That is, you do not care whose por- trait is on the currency,” said Hudson, so long as you get the currency.” Said the man: “ That is the sense of people the meeting.” Thus was New York discovered via Albany and Fort Lee, and five minutes atter the two touched glasses, the brim of the schoppin and the Manhattan cock- nces we tail tinkled together, and New York was augurated.—From “Remarks by Bill rye N Copyright, 1888, by Edgar W. Nye. Reprinted by permission of the H, W. Hazen Co. Aftermath : There is at least one Boston banker who has a measured admiration for Thomas Lawson. “ He is always full of ‘Plain quips,” says the banker. “ Not long ago I attended the funeral of a millionaire financier—one of those real ‘high finan- ciers’ whose low methods Lawson loves to turn the light on. I arrived at the funeral a little late. I took a scat be- side Lawson and whispered: ‘How far has the service gone?’ “Lawson, nodding toward the clergy- man in the pulpit, whispered back: ‘Just opened for the defense.’ "—Argonaut. rdinary, iY a clear, Mort ge Roberta Friction in the wrong place does two things well—wears out your automobile and uses up power. DIXON’S FLAKE GRAPHITE re- duces friction and wear by forming a veneer-like coating of graphite onthe bearing surfaces, preventing metal- to-metal contact. DIXON'S FLAKE GRAPHITE is an ingredient of DIXON’S Graphite Grease No. 677 (For Transmissions and Differentials) aughter. paid. ja., Pa. Well-known automobile men use and recommend Dixon’s Greases. Send name and model of 4 boollet."Labricating the Motors No 244.6, Joseph Dixon Crucible Co. Established ia 1827 Jersey City, New Jersey rOG LOCAL MANAGER PE IEACH CITY NOT YET ALLOTTED i“ CISCO,"—a big money saver—to automobile owners Eat ater tad fertees. saree Drofits, Must 'be able t3 e ave $50. ». cash, D eit Ue this ever before offeredss Address arn | B.C. ROUTZAHN, 127 Duane St., Suite 93. New York. PLA. ~) for pipe mighty strong for Prince Albert, because it’s tobacco with a smile. Sort of turns on the sun- shine—and every time you fire-up a jimmy pipe or roll a cigarettesay to yourself, “Old Man. here goes for another joy smoke. ‘Thousands of men who never smoked a pipe or rolled a cigarette have been “led to it” by P. A., because it’s so good, sweet and fragrant and so fresh. RINGE ALBERT the national joy smoke P. A. in th teres ret bor EC Nite is tobacco without @ bite and it won't parch your throat. You see, P. A. is made by a patented process that cuts out the bite. Why, you can keep fired-upallthetimeand never get a tingle on your tongue ora dry spot in your throat. According to Hoyle, that’s going some! And there's just one way to prove it. You be game enough to exchange a nickel for P. A. in the toppy red bag or a dime for the tidy red tin. Then you'll know for yourself why Prince Albert is King of ‘em all. There’s a lot of ragtime con talk about “‘just as good as P. A.,"* just like P. A.’? Get this: No other tobacco can be like Prince Albert, because the patented process is owned exclusively by the R. J. Reynolds Tobacco Co, P. A. wasn't born twins and has no brothers or sisters. Remember that! Buy P. A. everywhere. Toppy red bags, Sc; tidy red tins, 10c; handsome pound and ha ifspound humide R. J. REYNOLDS TOBACCO CO., Winston-Salem, N. C. An Expert Outa In a public school on the East Side of New York, attended almost exclusively by foreign-born children, a teacher of one of the lower grades was endeavoring not long ago to ascertain certain facts pertaining to the family histories of her young charges for her official records. To cach child she gave a blank to be filled in with the proper answers. One ragged little girl gave lengthy considera- tion to this sentence “State your father's business.” Then in the space provided she wrote the one word: “ Outa.” The teacher, after collecting the forms, struck this particular word d puzzled long to make out it Rachel,” she ask: length, “ what does this mean “My papa is outa business,” explained the child, “so I writes it down ‘ Outa.’” “But doesn’t he ever work?" insisted the teacher. “No, ma'am,” said the child sadly; “he don't never work—he strikes!” —Saturday Evening Post, comicbooks.com