Life, 1913-04-17 · page 10 of 52
Life — April 17, 1913 — page 10: what you’re looking at
What you’re looking at
This is a **Firestone Tire advertisement**, not political satire. The page shows a vintage car driving beneath an enormous tire, with text emphasizing Firestone's "Non-Skid Tires." The ad's appeal is practical rather than satirical: it promises "extra mileage," "extra traction," and "safety against skid" for touring trips. The dramatic visual—an oversized tire looming above the vehicle—is meant to convey the product's importance and reliability. The company name and location (Akron, Ohio) appear at bottom, along with an offer to write for H.S. Firestone's educational talks titled "What's What in Tires." This represents early automotive advertising targeting leisure travelers, when tire quality was a genuine safety concern for motorists.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
—on the touring trip in any season for ~ greatest economy and free- dom from tire troubles. Built-up pliable tread means: ge. Extra traction— oline. Extra cushion— sar mechanism and adding rt. “All this in addition Write for copy of H. S. Firestone’s stalks —“What’s What. In Tires.” comicbooks.com