Life — April 10, 1913 — page 8: what you’re looking at

What you’re looking at

# Packard Motor Car Advertisement This is a full-page advertisement, not a political cartoon. It promotes the 1938 Packard automobile, specifically highlighting its "centralized control" feature that allows drivers to operate lights, ignition, and other functions from the steering wheel without fumbling for multiple switches on the dashboard. The illustration shows a woman driver operating the car with ease and comfort. The ad emphasizes this as a luxury feature—"perfect mastery of the car"—that reduces driver fatigue and "nerve tension." The tagline "Ask the man who owns one" was Packard's actual advertising slogan. For modern readers: this showcases early automotive convenience features we now take for granted, presented as cutting-edge luxury technology.