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Life, 1913-04-03 · page 49 of 52

Life — April 3, 1913 — page 49: what you’re looking at

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Life — April 3, 1913 — page 49: Life, 1913-04-03

What you’re looking at

This page is primarily **advertising content** rather than political satire. It features three commercial advertisements from the early 20th century: 1. **Diamond "No-Clinch" Tires** (dominant): Promotes a new tire with "Perfect 3-Point Rim Contact" made from "Vitalized Rubber," claiming superior mileage and durability. The accompanying photograph shows engineers testing tires. 2. **Grinnell Gloves**: Markets quality leather gloves emphasizing character and craftsmanship, highlighting features like the "Fist-Fit" wrist design. 3. **"Daddy-Long-Legs" by Jean Webster**: A book advertisement quoting positive reviews. The text excerpt at page's left discusses April Fools' pranks and social commentary on "Biters"—people who habitually trick others—but this appears unrelated to the advertisements. The page demonstrates how *Life* magazine balanced satirical editorial content with commercial advertising revenue during this era.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

THE FAST GENERALLY PRECEDES THE FEAST with him about a fortnight ago for send- ing every one of her children upon some sleeveless errand, as she terms it. Her eldest son went to buy a halfpenny worth of inkle at a shocmaker's; the eldest daughter was despatched half a mile to er, and, in short, the whole nocent children made April Nay, my landlady herself did not escape him. This empty fellow has laughed upon these conceits ever since. This art of wit is well enough when confined to one day in a twelvemonth, but there is an ingenious tribe of men sprung up of late years who are for April fools every day in the year. These gentlemen are commonly distin- guished by the name of Biters, a race of men that are perpetually employed in laughing at those mistakes which are of their own production. Thus we sce, in proportion as one man Gloves with Character The man or woman who. wears Grinnell Gloves has a satisfying sense of being correctly gloved, whether motoring, golfing, fishing, hu: under any condition Grinnell Gloves are gloves ofcharacter and distinction, T’ev are mate in many styles, ech the very best glove possib’e Uproduce!r ite special purp9 e. Styte 4827 Grinnell-Gloves Sold with a Bond ure mate of spectatly tanned velvet eoltakin, so soft and Dertecty taiio andes freedom, yet ‘They are guarantee? not to crack, wréen, and are washable In soap and The Grtnaetl “Rist-Fit™ feature affords a snug, comfort~ ite that the wrist In a gauntlet glove and holds the cuft Ja place. The Grinnell “Grip-Tite” corrugated Ceable paim feature «ives double wear and a firm, sure 9 ca steering wheel or handiebars, SE_Gronelt Gloves at your dealer's. of. It he doesn't sett ben. write us for our“ Pair oa A tad te glove book. stating whett {sterested in a glove for mot asta a Cove for motoring. MORRISON-RICKER MFG. CO. Established 1856. 2 Broad Street Grinnell, lowa In answer to your demand our engineers have built a “More Mileage” Tire ay Perfect 3-Point Rim Contact Our Engineers have built up and torn down thousands of experimental tires to give you a road resisting More Mileage Tire—a tire in which each thread of fabric and every ounce of rubber would be combined to give you the greatest strength and resistance—and the result is Perfect 3-Point Rim Contact. Made of Vitalized Rubber Our Chemists discovered how to get a flint-like rubber that retains all the young, lusty vigor of the pure gum, with no loss of elasticity—Vitalized Rubber. Add to these advantages the No-Pinch Safety Flap for inner tube protection, and, if you wish, the now famous Diamond Safety (Squeegee) Tread, and you have the ideal More Mileage Tire you have demanded. . So this time buy Diamond Vitalized Rubber Tires —you can get them to fit your rims at any of the Crna section of Diamond Safety Tread Tire 25,000 Diamond Dealers always at your Service is more refined than another, he chooses his fool out of a lower or higher class of mankind, of, to speak in a more Philosophical language, that sceret cla- called laughter, arises in him, from his comparing himself with an object below “A full-of-smiles book” (That's what the New York Times calls it) LIFE says: him, whether it so happens that it be a Athos natural or an artificial fool. It is, in- A book that bubbles deed, very possible that the persons we An effervescent little love laugh at may in the main of their char- story.” acters be much wiser men than our- selves; but if they would have us laugh at them, they must fall short of us in those respects which stir up this passion. “One of those once-in-a-while love stories that everybody Away Of has to fall for. Says the Atchison Globe: “A baby is . in his house that will not make the rest “A little love story that is bright as a button.” of his furniture look shabby.” It is very Clever pictures. Price $1.00 net, postage 8 cents. clear that the man who wrote this never had ‘ood, healthy baby in his house. —Boston Transcript. THE CENTURY CO. lished by comicbooks.com