Life, 1913-04-03 · page 45 of 52
Life — April 3, 1913 — page 45: what you’re looking at
What you’re looking at
This page mixes literary content with advertising. The left side features poetry ("The Poet" by Leolyn Louise Everett) and a humorous gender-relations quip ("Her Needs"), plus a travel advertisement for St. Moritz ski resort. The dominant content is a large Prudential Insurance Company advertisement highlighting the company's 1912 financial growth—assets of 291 million dollars, policies worth over 2 billion dollars. The company logo depicts the Rock of Gibraltar, symbolizing strength and stability. At bottom, a small cartoon labeled "Your Money or Your Life!" appears to satirize the subway construction mentioned in the accompanying text. The cartoon likely criticizes J.P. Morgan & Company's financial interests in New York's new subway system, suggesting they profited enormously (ten to twelve million dollars) while politicians took public credit. The phrase "your money or your life" implies citizens bore the actual costs while financiers reaped rewards—a cynical commentary on who truly benefited from major infrastructure projects.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE AKOOUD OF SWAT ‘Then up spake the Akooud of Swat, “It's my Job to know what ls what, And that’s wby I say: ‘That "Rad Bride’ for play. Je_beat sport my, pool VE" PI rm AyiNG. “CARDS The Poet Iam the harp with golden strings That quivers with the winds of life, Till, phantoms sweet and far, there sings An elfin music thro’ the strife. I am the midnight pool that dreams In solitude beneath the sky, Till in my ebon depths, there gleams Each silver star that shines on high. I am the breeze that comes with day, I am the hush that falls at eve, I am the heart of those that pray, I am the soul of those that grieve. lam the sorceress of joy (I heed not sordid gain nor pelf!) Yet am I woe without alloy— A riddle, even to myself! Leolyn Louise Everett. Her Needs He: She has everything she needs to make her happy. Sue: But it’s the things she does not need that a woman needs to make her happy.—Rochester Times. Generat trew of St. Morita, ts Lake and Mountains ST. MORITZ Brecieniin gétort ‘Werldcenowned Mineral Springs and Baths with latest improvements THE SPORT CENTRE OF THE ALPS Mbustrated Booklet from SWI88 FEDERAL RAILWAYS, 241 Fifth Avenue, New York Wonderful Increase mas tHe in 1912 In Strength, Stability, Safety and Public Usefulness STRENGTH OF GIERALTAR Assets, over. 291 Million Dollars Inclading Policy Reserve, 228 Million Dollars; bilities / 20d amount set aside for Holders of Deferred sae Lintilliies) Dividend Policies, 31} Million Dollars;of which nearly 267 Million Dollars there is payable in 1913, over4 Million Dollars Capital and Surplus, over - - - - Paid Policyholders in 1912, over : - 7 24 Million Dollars 31 Million Dollars Total Paid Policyholders Since Organization, Plus amount held at interest to their credit, over FIVE HUNDRED AND TWENTY-FIVE MILLION DOLLARS Life Insurance Issued and Paid for in 1912, over + 480 Million Dollars Increase in Insurance in Force, over - 192 Million Dollars More than 11 Million Policies in Force Insuring over 2 BILLION, 211 MILLION DOLLARS Over $73,000,000 invested in Real Estate Bonds and Mortgages. Amount of Voluntary Concessions paid to Policy- holders to date, nearly 17% Million Dollars. Premiums were Reduced in 1912 on New Ordinary Policies, and on new $500. and $750. Inter- mediate Policies. 126,000 Death Claims and Endowments paid in 1912. Lowest Expense Rate in the Company's History. The Prudential Insurance Company of America INCORPORATED AS A STOCK COMPANY BY THE STATE OF NEW JERSEY FORREST F. DRYDEN, President Home Office: NEWARK, N. J. Suggested: (Whether you are insured or not) write for particulars of Prudential Monthly Income Policy, which guarantees an income for 20 vears or life, Write today. Dept. 5 It All Depends To Mr. Willcox, Mr. Prendergast, and Mr. MeAneny, and ail the others who have la: bored so hard to bring about the new subway system, we extend our heartiest. congratula- tions on the final signing of the contracts yesterday.—New York Evening Post. But are not the real people who are to be congratulated Messrs. J. P. Mor- gan & Company? Possibly, however, a little matter of making ten or twelve millions (or thereabouts) in profit doesn’t affect them as much as it would a mere layman. “YouR MONEY oR YouR Lire!” comicbooks.com