Life, 1913-04-03 · page 43 of 52
Life — April 3, 1913 — page 43: what you’re looking at
What you’re looking at
This page contains satirical commentary on wealth and ethics alongside vintage advertisements. **"See the Magnate"** is a brief satirical piece defining a "Magnate"—a wealthy industrialist whose sole principle is making money "by any means necessary." The satire's point: while a Magnate believes it his *right* to profit regardless of others' welfare, ordinary people paradoxically prioritize the Magnate's welfare over their own. It's social criticism of both rapacious capitalists and the public's misplaced allegiance to them. **The remaining content is advertising**: Prince Albert pipe tobacco (emphasizing it won't bite your tongue), custom footwear, Londonderry mineral water, and a small cartoon labeled "Fair, But Frail" showing two golfers. The advertisements reflect early 20th-century consumer culture and product claims (like Prince Albert's "patented process" against tongue-bite) that would seem quaint today.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
703 pipe’s a jimmy pipe packed with P. A. You enlist in the jimmy pipe army—whether you No. 56. boss a briar, clay or meerschaum. Just jam it cwenLestey” ny q chock full of Prince Albert, make fire with a ont Stel oy match—and you've certainly got yours! fer or Lat ese or Cutan Heels, any Delgit ake Bust. Prince Albert kicks the grouch right out of any’ old pipe you ever saw or smoked—or tried to smoke! It tunes em up and puts in sweetness and fra- See the Magnate See the Magnate! Yes, he is a handsome, well-fed, pleasant-voiced gentleman. grance and real pipe joy ! My, how you can go to that old jimmy NOW! Because Prince Albert never bit any other man’s} tongue. And it won't bite yours! The bite’s cut Do you know what a Magnate is? 4 out by a patented process. It just makes men “Getting right down fo pipe happy ! No. I should be delighted if you ae retting fet dos p would tell me. is the Indian sign ‘for Very well. A Magnate is a man ‘big smoke.” You set the national joy smoke hose principal object in life is to and you'll wish it ee » soc had a Jomyas be make money. 4s the one’ that tells its rc. ? e y own story on this pa; Is that all? I know many men of gun story on this page. whom that can be said, but whom I would not consider Magnates. . a se os . ST, areal dopa bent ball = tells its own story in simple words: “It’s the} No. That is not all. A Magnate Sith earmarks of 10 goods.” Realize, men, that it has doubled not only thinks it his duty to make years service And Sa, the number of pipe smokers in a few years. money in increasing amounts all the to some more, P. A., Think how downright delicious it ‘must be, time, but he thinks it is his right. early and late! ; to set pipe-shy men “going There is nothing distinctive in that. bring into line old- |-timers Everyone thinks it his right to make fered with “biters” and money if he can and as much as he “ranks” till Prince Albert can. . A , blazed the way! But a Magnate thinks it is his right inthe to make money if he can’t. Are you not quibbling? r Not at all. The fact that he wants to make money is sufficient excuse for anything a Magnate may do. If he is a trust Magnate, he raises prices be- cause he wished to make more money ; if a railroad Magnate, he raises rates. But, still, I do not see that the Mag- nate is overstepping the bounds of propriety. He oversteps the bounds of pro- priety only in this perhaps: that the right of someone else to make money has no place in his calculations. But how, in this, does he differ from the people? Jal of solace and hap- Diness and content. It's The people are more interested in . BY, t i . i : Prince Albert RJ. the welfare of the Magnate than in * ~ anywhere in toppy REYNOLDS their own welfare. id bars. Ses tie iy red TOBACCO CO, ‘and poun andhaif-pound humidore Winston-Salem, N.C “ LONDONDERRY'S mineral quali are so blended by Nature herself that the il effect of drinking it all the time—whenever there's a thirst to be quenched—is W ane Lomlonderny is a light alkaline water. step “fullness.” Londonderry is naturally good, pure, palatable and refreshing. Best of all carbonated table waters, You will find this out the first time you drink it. It’s a royal blender. Gives real mellowness to the liquor. Sparkling (effervescent) in three table sixes, Plain {still in half-gallon bottles, gnd jother sizes if desired. Jf you have difficalty getting Londonderry locally, write us. Weuwlll sce thatzouare supplied atregularretall prices. [1] LONDONDERRY LITHIA SPRING WATER CO., Nashua, N. H. cont aa” oo uit Se= ——j comicbooks.com