Life — April 3, 1913 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is **primarily an advertisement**, not satire or political commentary. It promotes the Locomobile automobile, manufactured by the Locomobile Company of America in Bridgeport, Connecticut. The ad features a touring car navigating a challenging forest terrain with a small wooden bridge, demonstrating the vehicle's capability and "easier riding" construction ("Better Built"). Passengers and onlookers are shown observing the automobile's performance on this difficult path. The tagline emphasizes the "7-inch Upholstery Starter"—a selling point highlighting comfort and construction quality. This represents typical early automotive advertising aimed at showcasing mechanical reliability and passenger comfort to prospective buyers during the early automobile era.