Life, 1913-03-27 · page 7 of 60
Life — March 27, 1913 — page 7: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page**, but rather a **straightforward advertisement** for Hudson automobiles, specifically promoting their "54" Phaeton model and "37" six-cylinder line. The ad targets car owners by arguing that six-cylinder engines offer superior qualities (flexibility, power, comfort, luxury) compared to four-cylinder models. It emphasizes that Hudson employed 48 specialized motor-building experts and offers features like electric self-cranking and Delco electrical systems. The piece functions as standard early 20th-century automotive marketing, positioning Hudson as "the world's largest builders of six-cylinder automobiles." There are no political references, caricatures, or satirical elements—this is commercial advertising dressed in the formal rhetoric typical of *Life* magazine's paid content from this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ET iage koowh y truth: Dt thele bealtb. es Bok f itself, rdinary, Rpememme) femme LUTTE ECC COCO CON CUCU CCC york City HUUNNQQQQQ00000000000UUOOUOGOOOGAQOQOOQQNNANEEEEUOOEUEOUUOOUGGAOOGOQQQQCCUUUOUOOOGOOOOOOOOOGONNOOUOUOOOOOOUOOOGOOQOOOOOOONOGOOOOOOOONOOONOORUNUOEEE AOOOOOOQOOOOOOOOOOOOOOOONLEE The World’s Largest Builders of Six-Cylinder Automobiles “54” Phaeton Electric Self-Cranking and Electrically Lighted If You Drive a Car Then Try This Six You wiil get a new idea of motor pleasure if you drive a Six. All the things you have looked for in a motor car seem to be contained in a first class six- cylinder automobile. It has the flexibility, power, energy, comfort and luxuriousness such as is impossible to put into any other type of car. And Why a Motorists who know see in it the qualities which only Howard E. Coffin and his associates—48 all told—were able to build into it. They have not produced a Six by merely adding two cyl- inders to a good Four. A good Six can’t be built that way. These 48 specialists, experienced in all the details of motor car building, trained in 97 European and American factories, started out to build a Six without being hampered by old manufacturing equipment and old ideals. They had a new conception, the result of a combined wider knowledge than was perhaps ever before centered upon the designing of a motor car. You naturally have more confidence in the diagnosis of a skilled physician than you would in the conjectures of a hun- dred laymen. Put equal reliance in these 48 motor experts. Their reputation is staked on the “54° HUDSON. The HUDSON “37” is the masterpiece in four- cylinder cars. But there are distinct qualities in performances and service in a six that are not Pos- sible ia a four. This does not mean that a four will fail to please you. It means that a six will please you more. “54” HUDSON That is a sufficient guarantee for most buyers, But there also are HUDSON Sixes in every section. They are doing the most abusive service that any automobile regard- less of cost ever did. And they are standing up. HUDSONS don't disappoint. The'54"° HUDSON haselectric lights. It is electrically self- cranked. The famous Delco system, patented, is used Every motor car luxury is included, speedometer, clock, top, curtains, Tain-vision windshield, demountable rims, twelve-inch upholstery, etc. Equipped with a five-passenger Phaeton body at $2450, At $1875 you can obtain the HUDSON “37"—designed by the same engineers that built the "54°°—and pointed to as the “Four-cylinder masterpiece.” Send for catalog or go to a HUDSON dealer, and he will prove their value in a hundred different ways. See the Triangle on the Radiator HUDSON MOTOR CAR COMPANY, 7628 Jefferson Avenue, Detroit, Michigan comicbooks.com