Life — March 27, 1913 — page 53: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Py Dralle’s Famous Perfume Master, shall have a sufficient reward.” The charges for advertising then, as given in the first number of the News Letter, were to be “at a Reasonable Rate, from Twelve Pence to Five Shil- lings, and not to excced: Who may agree with John Campbel, Post-Master of Bos- Birds cf a Feather “What are you doing dear?” asked the little girl’s mother, as she paused to look at some very strange marks the child was making on a piece of paper. “I'm writing a letter to Lillie Smith,” was the answer. I bare The most costly as well a: ton” I ear.” laughed th , ract st costly as well as * s tie 3 ‘i ie “But, my dear,” laughed the mother, hat J the most economical Perfume Oe vege eortige ca “you don’t know how to write.” ch. In | sold in America. solid columns which sometimes consti- “Oh, that doesn't. matter, mother! Idhood One drop of Dralle’s Illusion tute a single advertisement in city news- Obs, (What: idocan't, matter, ‘mother puny | possesses the combined fra- papers at the present day !—Reprinted Lillie docsn’t know how to read.” — deform. | asics of the thous of est from "The Cyclopedia of Commercial and Tit-Bits. have | realists llinsion is sold atceaes Business Anecdotes,” by permission of as broad-minded 1e all gists and department stores and the publishers, Messrs. D. Appleton & Co. es b all dealers of Toilet Articles, in ; —— vatural, cut-glass bottles with elongated ethods. | sop in polished wood cases. ene | Eight odors can now rt d — Lilac, Rose, heal | Lily-of-the-Valley,Heli- health- | otrope, Wistaria =] tilding. Narcissus at $1.51 ote re HEAVY CAR TYPE aching | Insist on getting Dralle eidlensd Mlusion—the genuine non- be of | rkoholic perfume. ] Imported by vane | Geo. Borgfeldt & Co. instruc day || fork || 16th St. and Irving Place NEW YORK First Advertisement in America The first newspaper in America (with the exception of a solitary copy issted in 1690), the News Letter, published in Boston, September 24, 1704, contained a notice by the publisher inviting adver- tisements, and in the succeeding number, May 1, 1704, was one response—the first newspaper advertisement in Amer- ico—as follows: “Lost on the 10 of April last, off Mr. Shippen's Wharf in Boston, Two Iron Anvils, weighing between 120 and 140 pound each: Whoever has taken them up, and will bring or give true intelli- gence of them to John Campbel, Post- GOLD SEAL Champagne —the American wine that proves champagne can be made in America equal to the imported. Import taxes make foreign wines cost twice as much—not extra quality. It has a delicious flavor and ex- quisite bouquet. Two Kinds Special Dry and Brut Order a Case Today Sold Everywhere. “All wine-no duty” The Great Service of Fisk Tires Is Directly Due to the Exclusive Heavy Car Type Fisk Construction From every corner of the globe where Heavy Car Type Fisk Tires are used come reports of Greatest Service. These reports prove: First: that Fisk design is right; second, that the proper mate- rials are used; third, that these materials are blended in the proper proportions to make a “balanced” whole, a tire each part of which is attuned to the other soas to work in perfect harmony for a common end—that end being SERVICE. The exclusive Fisk HEAVY CAR TYPE Construction is responsible for this tire perfection. As the narne implies, it is a con- struction providing sur- plus strength for the severest strains of heav- iest cars. - With these strains properly taken care of there can be no question of Greatest Service on lighter vehicles. Heavy Car Type Fisk Tires have exclusive points of superiority. To lessen the possibility of puncture there are two breaker strips in- stead of one. An extra layer of rubber on the tread greatly in- creases the life of this part of the tire, while the Heavy Car Type Construction allows a thick cush- ion of pure para rubber between the breaker strip and the fabric, minimizing shocks from stones and uneven road surfaces. The side walls of Fisk Tires are especially reinforced to prevent rim cutting. The added quality called for by the exclusive HEAVY CAR TYPE Construction means added expense in manufacture but never once has The Fisk Rubber Co. con- sented to the slightest reduction in the quality of its product. This attitude is responsible for its success today in producing The Tire. of Greatest Service. Write to Dept. S for Latest Fisk Booklet The Fisk Rubber Company Factory and Home Office Chicopee Falls, Mass. DISTRIBUTORS THE FISK RUBBER COMPANY OF N. Y. BRANCHES IN 41 CITIES INE CO. SR RS EE DB Urbana, N. Y., Sole Maker comicbooks.com