Life, 1913-03-27 · page 50 of 60
Life — March 27, 1913 — page 50: what you’re looking at
What you’re looking at
This page contains mostly **advertisements** with brief humorous text pieces interspersed. The main advertisements promote: - **McCray Refrigerators** (left side) — emphasizing modern housekeeping demands for food preservation - **Hoover Electric Suction Sweeper** (top right) — a new cleaning device - **Schlitz Beer** (center-right, largest) — addressing a technical concern about beer quality The **Schlitz ad** is particularly notable: it explains that the brown bottle protects beer from light exposure, which causes an undesirable "skunky" taste and odor. The ad cites scientific proceedings to legitimize this claim, positioning the brown bottle as progress in brewing. This reflects early 20th-century marketing that used emerging science to sell consumer goods. Small humor pieces appear on the left ("A Simple Deduction," "Aristippus," "Bergson in a Nutshell"), offering brief jokes or philosophical observations typical of Life magazine's satirical content. The overall page reflects 1910s consumer culture, modern appliances, and science-based advertising claims.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: a A Simple Deduction Gl Here Lady =z “ Bottles and rags! Bottles and rags!” You need and deserve a . called the ragman. Hoover Electric Suction Sweeper, “Why do you always put these words It is the only device which airs, sweeps, shakes together?" asked a passer-by. and suction cleans and takes : @ out embedded sand and dirt. “ Because, madam,” said the ragman, courteously touching his hat, “ wherever No work, no trouble, no dust. you find bottles you find rags.” Tool connection for dusting a —Woman's Journal. every part of the house. You — simply can’t get along Aristiprvs was asked why he bor- without it rowed money of his friends. Write for copy of “The “Not for my own benefit,” he replied, Sanitary Home. “but to teach them the proper use of wealth.” Modern Housekeeping Demands that food be kept fresh, healthful and appetizing no matter how hot the weather. fodern ‘Kitchens should include in their equipments, modern and sanitary Refri t which have a perfect circulation of pare, dry, cold alr that keeps food in perfect condiuon. They have ectontifically insulated walls aod sanitary, easily cleaned Intoriore lined with opal giasa, ea: Amel, porcelain or odoriees white wood. No zinc is used. Their convenience, economy of ice abd food ‘aad perfect refrigeration are unequalled, ‘They aro used by the U. 8. Pure Food Laboratories and in thousands of the bettor class of clubs, botels I ane private residences. “ot leCray Refrigerators are made in a large num. | ber of regular sizes and ballt to order to sult b+ 6, aa special requirements. They can be arranged to bo iced from the outside. ‘They can be equipped with [7 ico water cooler, and special racks for cooling ’ ———— bottled beverages. Write Fer Free Book “How to Uso a Refrigerator” andany of the following catalogs: @- Grocers. No. 60—For Meat Markets. le a H. Built to order for Residences, McCray Refrigerator Co. | , 5 . 586 Lake St., Kendallville, Ind. |j That offensive taste and odor in some beers is easily avoided. Salesrooms in the Following Cit Li 5 A 160 bie. Webeab Ave, New York Oa W. its BG ight starts decay even in pure beer. Dark glass gives the RES Rie eee eee best protection against light. . oars 8 repre bt. Beane. SG Nv buath fe Se. apt hie ee “While beer quickly deteriorates when It is exposed to direct sun- Bris 5: es t light, such deterioration, although greatly retarded, will event- ually take place in diffused light.* ** Beer exposed to the rays of the sun will very quickly acquire the so-called ‘skunk taste’."” Extract from Proceedings of the Second International Brewers* Congress held in Chicago October 19-21, 1911. Vol. 1, page 300. We ihiave adopted every invention, every idea that could make for purity. The Brown Bottle is only another step in Schlitz progress. Our beer was first brewed in a hut. Today our agencies dot the earth. Our output exceeds a million barrels a year. More and more people every year are drinking Schlitz. Why don’t you? Bergson in a Nutshell e A friend writes to the Star to ask for an explanation in language that a plain man can understand, of the philosophy that the distinguished French philoso- See that crown or pher, Henri Bergson, is now expounding cork is branded in this country. Schlitz. Well, somebody—was it Dr. J. W. Hudson of the University of Missouri ?— has said that Bergson’s philosophy is T seasatve tase tat ofae oe he Beer sa “T don’t know where I’m going, but e rm onmy war—onee ety Sor” | That Made Milwaukee Famou 650 comicbooks.com