Life — March 27, 1913 — page 41: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE The “40” That Won World-Wide Prestige This Year Here is the car which won the fight of the Fort against 72 American rivals this year. . No other ‘‘40,"’ in the history of Motor- dom, has offered so much for the money. Hundreds of dealers, who know all cars, have conceded this fact. And so have ex- perts from eleven foreign countries who have come to inspect this car. The Critics’ Car The Michigan was built for the critical. And on both sides the Atlantic it has met the requirements of the most exacting buyers. It has met their ideas of fine engincering. It has met their artistic requirements. It has given them four forward speeds, vast overcapacity, oversize tires, left-side drive, electric equipment—the best that the best cars give. It has given them 14-inch cushions, a 22-coated body, room and luxury. And the body designed by John A. Campbell, one of the two greatest body designers. It has given all this at a price which no equal car, American or foreign, attempts to meet. Built by Cameron This Michigan ‘‘yo" is built by W. H. Cameron, who has built 100,000 very suc- cessful cars. It is his greatest car, and the only car with which his name has been publicly connected. It embodies the ideals of this great en- gineer—the up-to-date features, the best modern practice, the oversize and the over- capacity which the best engineers demand. It is built under his supervision, in a model plant of enormous capacity, mod- ernly equipped. It is the only car in which Cameron and Campbell ever combined their genius. Go Compare It Go see this car and compare it with others. Compare every specification. See for yourself if it has any rival under $1,950. Then note that this car, completely equipped, is sold for $1,585. The best men in the line have failed to find an equal offer anywhere. See if you can find it. Write today for our catalog and the name of your local dealer. MICHIGAN MOTOR CAR COMPANY, Kalamazoo, Mich. Owned by the Owners of the Michigan Buggy Company Michigan 66 40 99 $1,585 With All These Special Features used today i Oversize tires Michig ri Electric lights witht dynam Center control. Left side drive, to which all the best cars ‘are comi 40 to 46 horsepower. Cylinders—a4 x s!i inches. Brakes—extra efficient—drums 16 x 236 Springs—2}{ inches wide—front, 37 inches long; 50 inches long Steering post adjustable. So are clutch and brake pedals, insuring perfect com- fort and fit to every 34-inch spokes rims—Firestone quick- detachable, with, extra rim. base—118 inch: Straight-line body, designed by Jolin A. Campbell. | Finished with 22 coats. 14-inch Turkish cushions—The deepest cushions, we believe, and the most com- fortable in use on any car Rear seat so inches wide inside—22 inches deep. Doors 20 inches wide. Tonneau room $0 inches either way. Nickel mounting: Headlights—electric— eter, very powerful Sidellates set in dash —fush with it, Windshield built as part of body, easily inclined to any ang! Mohair top, side curtains and envelope complete. § inches diam- Electric horn. Speedometer—$50, four-inch instrument Foot rail, robe rail, rear tire irons, tool chests, with all tools, under running boards. Over-capacity. Every driving part made sufficient for a 60 horsepower motor. Self-Starter There is such a difference of opinion about the relative merits of the various types of self-starters that we have not adopted any one type as regular equipment. We prefer to leave this selection to the buyer. However, we equip with either the gas starter or ‘a positively efficient electric starter, at a very moderate extra price. (368) comicbooks.com