Life, 1913-03-20 · page 43 of 44
Life — March 20, 1913 — page 43: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not editorial satire. It contains four commercial advertisements from the early 20th century: 1. **Old Hampshire Bond stationery** — promotes gentlemen's writing paper, offering sample packets 2. **Naiad Dress Shields** — undergarment inserts marketed to women as hygienic products that prevent sweat stains and odors 3. **Londonderry mineral water** — bottled spring water from New Hampshire, emphasizing natural purity 4. **A small illustration captioned "The Woman of It"** — a sketch of a couple in a boat with a romantic complaint about broken promises regarding weather The page reflects period advertising conventions: emphasizing cleanliness and hygiene (especially for women), natural sourcing, and genteel consumption. The tagline "The Crowning Attribute of Lovely Woman is Cleanliness" exemplifies early 1900s gender norms about feminine virtue tied to domestic/physical purity. The boat illustration appears to be a humorous domestic scene rather than political commentary—a woman's gentle rebuke of her companion's failed weather prediction.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“The Crowning Attribute of Lovely Woman is Cleanliness” Th tationery The well-dressed woman blesses and benefits herself—and the world—for she adds to its joys. ze ala ress onleids | | add the final assurance of cleanliness and sweetness. | ae They are a necessity to the woman of delicacy, refine- w. ment and good judgment. Naiad Dress Shields are 30.) | hygienic and scientific. They are absolutely free from ~ You couldn't expect to find it the personal | rubber with its unpleasant odor. They can be quickly Jere sterilized by immersing in boiling water for a few stationery of any but the men you know as “ary gentlemen ¥% We have a sample packet we would like to mail to you #% Ask us for it seconds only. The only shield as good the day it is bought as the day it is made. | yher At stores or sample pair on receipt of 25e. Every pair guaranteed. 50.) ., ry. HAMPSHIRE PAPER CO., South Hadley Falls, Massachusetts The C. E. CONOVER CO., Mfrs., 101 Franklin St., New York » that spring where, as a boy, you always went “when you were real thirsty? “€omes to you from just that kind of a spring. : and refreshing. It is bottled for you at its source © & igh up in New Hampshire'sigranite hills. Londonderry is the most. palatable of natural \) mineral waters: ~ Try it. * , J Unequalled asa table water. Superior, too, as a blender—mellows the liquor. KS. ing (effercescent) in three table “si rallon THE WOMAN OF IT “YOU SAID IT WAS GOING TO BE FINE WITIT A STFADY BREEZE, AND YET YOU PRETEND TO LOVE ME.” S CB>EC === THE WILLIAMS PRINTING COMPANY, NEW YORK comicbooks.com