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Life, 1913-03-20 · page 29 of 44

Life — March 20, 1913 — page 29: what you’re looking at

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Life — March 20, 1913 — page 29: Life, 1913-03-20

What you’re looking at

This page combines editorial content with period advertising, typical of early 20th-century Life magazine. **"The Most Beautiful Word"** is an essay-style piece discussing a speech competition where Grenville Kleiser offered a $100 prize for beautiful words. Scottish winner James Hendry critiqued Kleiser's list, suggesting substitutions. The article argues that "Life" is the ultimate beautiful word—encompassing all others (faith, hope, charity, achievement). It's philosophical rather than satirical. **The cartoon** ("The Social Beverage") shows a woman serving Welch's grape juice to two men at what appears to be a social gathering. This is **prohibition-era advertising**: Welch's promoted non-alcoholic grape juice as a respectable social beverage during alcohol restrictions (1920-1933). The image normalizes serving juice at formal social occasions. **Additional content** includes travel advertisements and a brief "Real Collegian" joke about a Princeton graduate claiming his education itself is his profession. The page reflects early 20th-century concerns: philosophy of language, social respectability during prohibition, and leisure tourism.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Most Beautiful Word From this city recently Grenville Kleiser, a specialist in speech, sent out a hundred beautiful words, together with the offer of a $100 prize for the person supplying an equally inspiring list. The prize has just been won by James Hen- dry of Scotland, who writes a critique of Mr. Kleiser’s list, suggesting many such substitutions fulfillment for achievement, unchanging for Almighty. intrepidity for dauntless, sacrifice for devotion, and so on. But the fifticth word of Mr. Kleiser’s list is Life. For this there is no ac- ceptable substitute. “Life,” says Mr. Hendry tentatively, “is the vital spark.” Which is an exchange from the greater term to the less. Life is everything. It is the whole list of beautiful words; it is the whole world; it is time, and by the promise of its own best manifesta- tions it is eternity. Without life there can be no faith, hope, charity, or the works of these. Without life there is no achievement, no fulfillment, no fear, no courage, no devo- tion, no sacrifice, no anything. God and Heaven are on the list of beautiful words, Without life there is no belief in them. Life is the cause and the justi- fication of death. Switzerland’s Most ST. MORITZ Suitzettand’s Most Werld-tenowned Mincral Springs and Baths with latest improvements THE SPORT CENTRE OF THE ALPS Witustrated Bostlet from SWISS FEDERAL RAILWAYS, 241 Fifth Avenue, New York Tours at Popular Prices, Frequent sailings; all routes, including Mediterranean. Send for Program 32. ROUGD THE WORLD Tours leave Sept. 11, Oct. 4, 1 Steamship Tickets by All Lines THOS. COOK & SON, 245 Broadway, 264 Sth Ave., Cook's Traveler's Chequ: Seventy Spring and Summer Tours, compris- ing Toursde Luxe are Good Everywhere New York. Beverage ‘Ghe Social There is the happiest touch of added cheer to your hospitality when you serve Welch’s. The fine fruity flavor of this juice of the choicest Concord grapes grown appeals most temptingly, and the superior qual- ity of Welch’s is always satisfying. Welch's “Che Nation For over forty years Welch’s has been the grape juice accepted as a standard. It is the unfermented juice of choicest Concords. It is the only grape juice recommended in the Westfield Book of Pure Foods. al Drink” We pay a bonus to get our choice of the best grapes, and this fact, together with the care and cleanliness of our process, accounts for the high repute of Welch's. A WELCH PUNCH is quickty and easily made, whether for the friends who drop in or for amore format ‘enterta improved upon. Take the juice of three lemons and on of water and one cup of sugar. Add sliced fruits, if you ment. ‘This simply prepared and perfectly delicious punch has never been ¢ orange, one pint of Welch's, one quart wish, and serve very cold. Do more than ask for ‘‘grape juice’’—say ‘“‘Welch’s’’ and GET IT Order acase from your dealer. If una’ ¢ to get Welch's of your dealer, we will ship a trial dozen pints. express free east of Omaha, for $3. Sample 4-ounce bottle, mailed 1 The Welch Grape Juice Com; ee att < To write a hundred inspiring words is To multiply the number To re great task. by five is scarcely mére difficult. duce any list to its most significant word is to write the four little letters of life. Therein is denoted all inspiration, all beauty, all faith, all hope, all opportu nity, all effort, all success, tion—New York World. Real Collegian “Have you a profession?” “I'm a professional Princeton man, the noblest profession there is—for the next four years.”"—Washington Herald. 585 1 compensa x. Booklet of recipes free. pany - Westfield, N. Y. SO lt Redfern— the corset that makes Paris look to her laurels. Lightest in weight, most supple in boning —authoritative fashion summed up in one word Redfern. $3.50 to $15.00 ‘The Warner Bros, Co. New York—Chicago—8% Found where all good corsets are 801 comicbooks.com