Life — March 20, 1913 — page 27: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

No-Rim-Cut Tires—10% Oversize Built in No Way Like the Old-Time Tires We don’t build tires as we used to build them, nor as others build them now. Goodyear success has come through ceaseless advancement. And we still spend fortunes, every year, to add to Goodyear mileage. No-Rim-Cut tires—oversize tires—all the features you see are but part of the story. There are formulas and fabrics, methods and materials, all being studied all the time to work out something better. Men Know Tires Nowadays Time was when tires weren't meas- ured by the lowest cost per mile. Men were guided mainly by the ma- ker's name and fame. But these are days of odometers. Men know mileage now. And any tire must yield its place when an- other tire outwears it. So we have costly departments constantly employed to see that none outwears the Goodyear. How They Work These men wear out hundreds of tires on a metered machine in our factory, They test fabrics and formulas, methods and processes—comparing by road test one idea wit Any old method is forever dis- carded the moment they find one better. Thus we spend close to $100,000 f year, just to watch tires and to tter them. And we spend on each tire every cent that we can spend to lessen the cost per mile. Their New Ideas There were 40 tread formulas tried and discarded in perfecting our pres- ent tread. There were 200 fabrics tested out every inch of every layer exactly equal tension, Rim-cutting was ended by the in- vention of No-Rim-Cut tires. And this tire of ours—controlled by us— has never been approached. This _inventi mn stopped a fearful cent of all old-type tires suffered rim-cut ruin. Then 10 per cent oversize, by a single stroke, added 25 per cent to the average tire mileage. That is how Goodyears have far outsold every other tire in existence. Not by following others, not by standing still. enough. Not by thinking old ways good Goodyear tires are unique, made in our own ways—ways we invented, ways we control. Every year we have made them better. And yet, after fourteen years of better- ment, scores of our experts are still solely employed in research and experiment. There are countless betterments too technical to treat. But those are the chief things done. Then Meters Told Then the meters on legions of cars began to tell that Goodyear tires were best. Thousands of expense records re- vealed to users lower cost of upkeep. One told another, and the facts spread. The demand for Goodyears then came like an avalanche. This demand grew and grew, until Goodyear tires came to outsell all others. And it continued to grow, (jooD No-Rim-Cut Tires With or Without Non-Skid Treads AKRON, OHIO until last year’s sales exceeded our previous 12 years put together. All Because Tire Bills Came Down Of course men like our methods. They know the Goodyear code in- sures the squarest sort of deal. But this demand for No-Rim-Cut tires is due to proved economy. It is cost per mile that counts. Goodyears jumped to leading place when they proved the lowest tire bills. And they will drop to second place when someone else can show them. But the verdict today is that No- Rim-Cut tires show the lowest cost per mile. Hundreds of thousands have proved it. And the best experts we know are working day after day to see that they always show it. Please test them for your own sake. Make your own comparisons. Two million of these tires have now gone into use, so men can’t be mistaken. Write for the Goodyear Tire Book—14th-year edition. It tells all known ways to economize on tires. THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO Branches and Agencies in 103 Principal Cities More Service Stations Than Any Other Tire We Make All Kinds of Rubber Tires, Tire Accessories and Repair Outfits Main Canadian Office, Toronto, Ont.—Canadian Factory, Bowmanville, Ont. (101s) comicbooks.com