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Life, 1913-03-20 · page 12 of 44

Life — March 20, 1913 — page 12: what you’re looking at

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Life — March 20, 1913 — page 12: Life, 1913-03-20

What you’re looking at

This page contains two distinct sections: **Left column:** Discusses Life's Fashion Reform League, advocating for practical Easter costumes and spring fashions. It argues against tight corsets and excessive ornamentation, proposing instead that women wear looser silhouettes with neutral volume ("large hat lines...neutralized by having similar sized volume lower down"). The text appeals for volunteers to model new designs. **Right section:** "Those Busy Inmates" reports on Rockefeller Institute experiments using mosquitoes to study infantile paralysis (polio). Scientists fed mosquitoes on infected monkeys to study disease transmission. The text critiques these experiments' cruelty while acknowledging their scientific purpose. **Central cartoon:** A large satirical illustration depicts a woman in an exaggerated bustle dress descending stairs, captioned "He is only fantastical that is not in fashion," mocking the absurdity of extreme fashion trends.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ambitions. In order to do this each year we have to ask a few of our more patriotic women to wear long in advance some of the costumes designed by us. It oftentimes requires great courage to do this, but the stern realization that it is done for the country’s good sustains you in practically any crisis that may arise. The other day one of our young ladies who had on an original Easter costume which we are now trying out in advance was mobbed on Fifth Avenue by a lot of men and barely escaped with her life. We provide our own hospital for these cases, and take care of you without the slightest expense. This young lady to whom we have just referred—and who, by the way, is now doing nicely—was a martyr to the great cause, In six months from now everybody will be wearing the costume she ventured out in. What we now desire is a number of young women who are willing to under- take this service and wear publicly some of the new Easter costumes and other spring effects which our experts are now working upon. We especially need a lot of sixteen- year-olds. No suffragettes need apply. We want the suffragette temperament, but not the figure. You must be dainty, winsome, reck- less, with the figure of a Venus and the courage of a Pankhurst. In the meantime, while we are not pre- pared quite yet to exhibit some of our new styles, we desire to state that, in all proba- bility, we shall bring back the bustle during the next year or so. We are now having designs made. We are doing this in order to equalize woman's figure. At present large hats and slim bodies are the thing; this is all very well, but we believe that the large top lines should be neutralized by having similar sized volume lower down. Instead of hav- ing the bustle in the back, as it was once worn, we shall probably have it worn at the side. This will give every lady a distinguée appearance as she trips along the Avenue, or sinks gracefully into a seat in the sub- way. We welcome ideas. ( vy. 2 MyMae hates oat. “HE IS ONLY FANTASTICAL THAT IS NOT IN FASHION" In the meantime, if you desire to join the League, send a hundred dollars for a pre- liminary deposit. This will be taken off the price of the first gown you order. We as all the world knows, bought up Central Park, and our main buildings are located there. e's Fashion Reform League. Those Busy Inmates HIS is from the London Abolitionist: The Rockefeller Institute's experi- ments with flies have been going on for some time in order to find out, if pos- sible, if they are guilty or not guilty in spreading that dreaded ailment, polio- commonly called infantile s the report of the experts in the December issue of The Journal of Experimental Medicine, and they add at the bedbug is convicted on the same evidence. Mosquitoes are exoncrated. Flies were permitted to feed directly on the spinal cord of a monkey that died of the paralysis, and then they were Killed and injected in liquid form into , the brains of healthy monkeys The specially bred mosquitoes turned out to have been so small and tender that they got stuck in the monkey's cord as though it were flypaper, and so the e: perts had to feed the mosquitoes on fig into which a cord-solution had been in- jected. Some of the laboratory mos- quitoes lived twenty days. When they died they, like the flies, were ground up and injected into live monkeys’ brains, The cruelty of these proceedings is obvious; their futility, in view of the fact that no proper proof has ever been provided that infantile paralysis is in- fectious (a most unlikely supposition), not less so. The reputation of the Rockefeller In- stitute seems to be about the same in Eng- land as it is here. Answer to Rebus in Last Week's Life HE American girl's wealth is overesti- mated abroad generally by fortune hunters. comicbooks.com