Life, 1913-03-13 · page 6 of 44
Life — March 13, 1913 — page 6: what you’re looking at
What you’re looking at
This is **primarily advertising**, not satire or political commentary. It's a Packard Motor Car Company advertisement from *Life* magazine promoting their left-drive automobiles (the "38" and "48" models). The two illustrations compare "The Packard Way" (left-drive) versus "The Old Way" (right-drive), showing silhouettes of drivers. The advertisement emphasizes the safety and convenience advantages of left-drive vehicles: entering from the curb, avoiding traffic dangers, and improved visibility and control while driving. The text highlights Packard's engineering standards and fourteen years of road experience. The phrase "Ask the man who owns one" was Packard's famous advertising slogan. This reflects early automotive history when left-drive configurations were still being promoted as modern innovations over traditional right-drive designs.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pd I eee ee ee ee tee Dee THE PACKARD WAY THE OLD WAY Convenience, Security, Maximum Service Packard Left Drive Motor Carriages The New “38”? The New “48” Left Drive Packard left drive, with electric self starter and centralized control, means this to you: You enter the car directly from the curb. You avoid muddy pavements and the dangers of passing traffic. You start the motor by touching a button and pressing a foot pedal. You control all the lights and the carburetor adjustments from the driving position. When driving in traffic you have an unobstructed view of the road ahead. When turning off to the left in traffic, your protection is assured by a position convenient for signalling with left arm. When turning off to the right, you are naturally protected by the adjacent curb. sade eaitoniles | (Hp ete emergencies demand the bridge builder’s factor of safety. Efficiency far exceeding the requirement, is the uncompromising standard to which every Packard is built. The new ‘38’ and the new ‘‘48”’ represent knowledge of emergency requemien’s, knowledge gained through fourteen years’ experience in the factory and on the road. idee od Wa ete bes Wy Ask-the man who owns one COLOR CATALOG ON REQUEST Packard Motor Car Company, Detroit, Michigan Peanut eden doi te jae A DAN ANA AN AN AN AUAVAY aye HG comicbooks.com