Life, 1913-03-13 · page 2 of 44
Life — March 13, 1913 — page 2: what you’re looking at
What you’re looking at
This page is **primarily a cosmetics advertisement** for Colgate's Cold Cream, not political satire. The main image shows a woman's face with the headline "Cleanliness Comfort Charm" promoting the product's benefits. The left side contains small instructional diagrams labeled with skincare advice (treating dust-clogged pores, wind-burn, and achieving clear skin). These appear to be practical beauty tips rather than satirical commentary. The advertisement emphasizes the product's three claimed benefits and includes contact information for Colgate & Co. in New York. The overall tone is straightforward marketing typical of early 20th-century beauty product advertising, with no apparent political content or social satire present on this particular page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Cleanliness Comfort Charm ATE'S D CREAM Reflected in many a mirror are the clear, wholesome complexions which follow the regular use of Colgate’s Cold Cream. When it has cleaned dust-clogged pores—then you know C/ean/iness. When it has soothed winter's wind- burn—then you realize Comfort. When it gives a skin that is daintily clean—then you see Charm. Colgate Quality—ask your dealer the price. An attractive trial tube sent on receipt of four cents in stamps. Colgate & Co. Dept. 23, 199 Fulton St., New York 1 Jet Sov comicbooks.com