Life — March 13, 1913 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is **primarily a cosmetics advertisement** for Colgate's Cold Cream, not political satire. The main image shows a woman's face with the headline "Cleanliness Comfort Charm" promoting the product's benefits. The left side contains small instructional diagrams labeled with skincare advice (treating dust-clogged pores, wind-burn, and achieving clear skin). These appear to be practical beauty tips rather than satirical commentary. The advertisement emphasizes the product's three claimed benefits and includes contact information for Colgate & Co. in New York. The overall tone is straightforward marketing typical of early 20th-century beauty product advertising, with no apparent political content or social satire present on this particular page.