Life, 1913-03-06 · page 72 of 72
Life — March 6, 1913 — page 72: what you’re looking at
What you’re looking at
This is **not satire or a political cartoon**—it's a straightforward advertisement for the Baker Electric automobile, produced by The Baker Motor Vehicle Company of Cleveland, Ohio. The page promotes "The New Baker Coupé" as a luxury electric car, emphasizing its design superiority, mechanical innovation, and longevity ("A Car that Will LIVE"). The ad highlights competitive advantages: it's the only coupe with a full limousine back and forward drive, priced under $3,000 with revolving front seats and exceptional battery efficiency. The ornate Art Deco border and silhouetted illustration of well-dressed people boarding the vehicle are period-typical advertising design meant to convey elegance and modernity. This reflects the early 1900s era when electric vehicles competed with gasoline cars as a viable transportation option before internal combustion engines became dominant.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
VRE 7 N ( OX ae — er On A Car that Will LIVE The ablest coach-body designers of the day con- ¢ beautiful lines of the Ba led and experienced engin ed its mechanical parts and ch built by the oldest, largest and foremost electric car makers in the world. These three factors make the Baker unquestion- ably the dominant car in the electric field. And its mechanical supremacy—its style, distinctive- dignity—are the kind that LIVE. Five years hence the Baker will be as far ahead THE BAKER MOTOR VEHICLE Builders also of Baker Electric Trucks CANAD. of its competitors as it is today. only coupe on the market t d drive. It is the less than $3,000 that has revolving (fa front seats. No other electric of equal and battery rating can be driven with s current consumption. No matter upon what standard you judge a motor car—style, economy, efficiency—you will find your ideal in the Bak small COMPANY, CLEVELAND, OHIO he Baker Motor hicle Company of Canada, Ltd., Walkerville, Ont comicbooks.com