Life, 1913-03-06 · page 7 of 72
Life — March 6, 1913 — page 7: what you’re looking at
What you’re looking at
This is a **Welch's Grape Juice advertisement**, not satire or political content. The page depicts "The Dining-Car Beverage"—a scene of well-dressed men (including what appears to be a waiter or server on the right) enjoying Welch's in a formal dining setting. The ad emphasizes that Welch's is a **non-alcoholic soft drink** suitable for refined social occasions. Key selling points include: it relieves thirst without excess, acts as an appetizer, and refreshes travelers. The large bunch of grapes underscores the product's natural fruit base. This reflects early 20th-century marketing positioning grape juice as a sophisticated, wholesome alternative to alcohol—likely relevant during or around Prohibition era concerns about temperance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
n my 1g at icren smic shall ven dles, ain- nel- and nes, 6S a mie hae Wherever you are, in the diner, at the hotel, in your favorite club or cafe, the best away-from- home drink is Welch's It relieves thirst without creating more. It is a soft drink that has character to it. It is an appetizer and a refreshing, beneficial beverage when you are travel-tired. It “‘goes to the spot’? whether served Always keep a supply in the house for plain or as the universally popular the folks at home, and start by ordering Welch Ball—made ina high glass. Fill a case today. Tell your wife to drop half with Welch’s, add lump of ice and us a postal and get our free booklet charged water. of recipes. If you cannot obtain Welch's of your dealer we will ship a trial dozen pints, express prepaid east of Omaha, for $3.00. Sample 4-ounce bottle, 10c. The Welch Grape Juice Company, Westfield, N. Y. comicbooks.com