Life, 1913-03-06 · page 62 of 72
Life — March 6, 1913 — page 62: what you’re looking at
What you’re looking at
This Life magazine page is primarily **advertising and light satire**, not political commentary. The main items are: 1. **Indestructo Luggage ad** (left): A straightforward product advertisement guaranteeing trunks for five years, emphasizing durability as economy. 2. **"The Latest Best Seller"** (center): A satirical poem mocking overwrought book reviews. It attacks reviewers for stealing superlatives from Roget's Thesaurus, piling praise absurdly high ("Pelion upon Ossa"), and recommending books they haven't read. The Minneapolis Journal concludes: "Surely you'll read it. No? Neither shall I." 3. **"A Rotten Melon"** (center-right): This *is* political satire, criticizing Pacific Mills Corporation for declaring a 200% dividend while claiming poverty during the Lawrence textile strike. It mocks management's claim they "cannot afford" wage increases, contrasting their profits with their union excuses. 4. **James E. Pepper Whiskey ad** (right): A product advertisement. The page exemplifies Life's mix of consumer advertising with gentle social critique.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BUY “ hpgstnucrl If by any accident your Inde- structo Trunk is destroyed within five years from the day you buy it, we will give you a new one free without a penny’s cost to you. That is what your dealer will say when you ask him—What assurance have I that my Indestructo trunk will travel year in and year out without an- = noyance and expense to me?” You are paying $15 to $50 for a trunk that rantecd to last five years—a cost of from $3 to $10 per year, regardless. of the number of miles you travel Indestructo Steamer Wardrobe The Indestructo is not the cheapest trunk to buy, but it is the cheapest trunk to travel with because it is a guaranteed trunk—one that must make good. Our 1913 Travel Booklet will interest you. Write for it today. We will gladly send it FREE of all cost. National Veneer Products Co., St., Mishawaka, Indiana Forearmed “More tough luck,” whispered his ife. “Well, what now?" he muttered. “You know Miss Green never sings vithout her music?” “Yes.” “Well, she’s brought her music.” —Detroit Free Press. Socrates, when his wife said, “You are being put to death unjustly,” replied, “Would you wish me to die justly?” -LIFE The Latest Best Seller “Bafling, absorbing, astounding, inspir- piquant,” “original,” “Humor unflagging,” “invention untir- ing,” “With Dickens and Thackeray fitted to stand”; “ Breathless,” “ exciting,” “ sensational,” “ ripping,” “Highly dramatic,” reat,” “ Poigna “ authentic,” and gripping "— So the reviews and advertisements state, “ Masterful,” “ amazin} “Witty and .” “every promise fulfills, “ Dazzling,” dumbfounding,’ and dazing,” “Packed full of action, thrills,” “Charmingly whimsical,” “ striking,” “ compelling,” ‘echnic enormous, “a masterpiece,” “ convincing “marvelous,” “ massive,” “ daring abounding in it marks an ad- rs of fiction excelling,” “Wealth of ideas,” “a brilliant ro- mance.” . © © 8 © © «6 Thus the reviewers in rapturous chorus; Thus the book booster composing his brays. Ripped are whole pages from Roget’s Thesaurus. Piled upon Ossa a Pelion of praise. Greatest of novels, beyond contradie- tion, Here is a triumph that none may deny; This is the ultimate whisper in fiction, Surely you'll read it. No? Neither shall L—Minneapolis Journal. A Rotten Melon And now we are told that the Pacific Mills Corporation of Lawrence is about to cut for the benefit of its stockholders a particularly juicy melon involving, it is said, a 200 per cent dividend to be served up in the course of increasing the capital stock of the corporation from $3,000,000 to $12,000,000. This 200 per cent dividend, by the way, is said to be independent of a six per cent dividend to be paid next month on the new stock. This interesting token of continued pros- perity in the one of our protected in- dustries most threatened by dissatisfied labor and parsimonious consumers, calls to mind the piteous plea of Treasurer Greene of the Pacific Mills in the Law- rence strike, that “ general business con- ditions together with increased cost of production in this State render the mill owners powerless to accede to any in- crease in wages,"—also Henry Lee Hig- ginson’s signed editorial in the “Her- ald” endorsing this plea of poverty, and the solemn declaration of a “ prominent Baptist clergyman of Lawrence” that “as a minister of the gospel I say that the mill owners cannot afford to pay what the strikers as —Boston Commoner. 502 “Born with the | Kentucky made whisky | hasalwayslead the world; see that you get the recognized best. James E. Pepper Whisky Botted in Bond | —endorsed and used in practice by 37,814 physicians; continually | produced for 133 years; leader by priority of establishment and maintenance of quality. If you cannot obtein the genuine, WRITE US. We ship 4 full quarts pre- paid East of Rocky Mes. thru. nearest distributor for $5. The James E. Pepper AYTTLEo ns ling Co. AMESE:PEpp, Distillery No. 5 Lexington, Kentucky ‘SUPE: 18 East 45th St. S MME, BINNER’S Persoaal Att ramet ncn eee Ke oe am TOS IS. 30 825 " f. fee bos of 56 assorted. Bookie YEARLY SALE NOW 100 MILLION. THE 0. K. MFG. CO., Syracuse, N. Y. Made In one piece, self-edjusting Expands through changing prope tons and ftssnugly after confinement its, coate, ekir \Maternit Dresses, Dress sign fests uns Illustrated book of models "K" mailed free upon request. LANE BRYANT, 25 West 38th Street, | NEW YORK comicbooks.com