Life, 1913-03-06 · page 52 of 72
Life — March 6, 1913 — page 52: what you’re looking at
What you’re looking at
This page satirizes **gender segregation anxieties and misogyny** of the early 20th century. The advertisement announces a hotel "exclusively for men"—a direct parody of the real Martha Washington Hotel for women that existed at the time. The satire mocks men who feel threatened by women's visibility and independence. The hotel promises refuge from "the sight of women wearing expensive clothes," claiming men need "sacred rights and privileges" protected from female presence. It advertises absurd amenities like a "pajama poker room" and boasts of being "run and managed throughout by men, no woman being permitted within two hundred feet." Life magazine—a satirical publication—presents this as social commentary on masculine insecurity during a period of expanding women's rights and public participation. The exaggerated language about "freedom from care" and "rest" mocks men who viewed women's presence in public spaces as an unbearable burden. The accompanying Whitman's Sampler advertisement offering an "Easter Token" provides ironic contrast—women were active consumers and gift-givers, contradicting the hotel's premise that they were unwelcome intrusions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Announcement Extra- ordinary ABRAHAM LINCOLN HOTEL, EXCLUSIVELY FOR MEN WwW are at last able to fill a long felt want. The Martha Washingtor Hotel, exclusively for ladies, now has its counterpart. Located in the heart of the metropolis, the Abraham Lincoln Hotel offers a safe harbor for all men visiting the city who desire that privacy and se- curity so necessary to any self-respect- ing gentleman in these days. The Abraham Lincoln Hotel has been built for the exclusive use of men, and it is run and managed throughout by men, no woman being permitted within two hundred feet, so that all gentlemen visiting our city and who, under the usual circumstances, are constantly mad- dened by the sight of women wearing expensive clothes, ete, may now enjoy their sacred rights and privileges with- out fear. Up to the present time there has been no place in the entire metropolis where a man might retire in safety under ade- quate protection. In the Abraham Lin- coln Hotel every detail of construction and management has been arranged in order that all guests may enjoy that pe- culiar freedom which is now so rare. Husbands who enter the city from all parts of the country should go at once to the Abraham Lincoln Hotel, where are now done slen in color (superbly done, too) a8 well as In nsui their rich sepia monotone. rpassed as gifts for wed- dings, schools. birthdays, etc.,as well as for framing for one’s own home. Their superiority recognized by artists them- selves. A. thousand subjects to choose from. $1.00 to $100.60. At art stores, or sent on approval. Iilustrated Catalogue (practically a Handbook of American Art) tent for 25 cents (stamps). This cost deducted from a purchase of the Prints. Exhibitions for schools, clubs, churches, etc. Family Portraits done on private order from daguerreotypes, tintypes, old photographs, etc. “A Venetian Girl,” adore, copyrtaht by CURTIS & CAMERON 37 ecs:ediee BOSTON stitch needlework that most women delight in nowadays. Inside are assortments Q's chocolates in a quaint box. The outside illustrates that old time cross- from ten of the most favored packages of Whitman's Chocolates and Confec- tions. The Sampler Package gives the greatest variety of contents, the best idea of a famous line of sweets that can be had in a single box. Costs One Dollar a box at all our agencies east of the Mississippi. Sold by selected stores everywhere that hold the Whitman agency. Your local agent will deliver by Parcel Post; or where we have no agency we will deliver, postpaid, on receipt of price. ’ Write for booklet : “+A List of Good Things."* STEPHEN F. WHITMAN & SON, Inc., Philadelphia, U.S. A. Makers of Instantaneous Chocolate and Marshmallow Whip. they will receive every attention at Prices within the reach of all. Located in a quict strect, under police protec- tion, every husband will enjoy that rest and freedom from care which he can ob- tain nowhere clse. The appointments of the hotel have all been made with special reference to the needs of our patrons. There are no cosy corners, tidies on the backs of chairs, fussy curtains or silk and lace bed spreads in which, if you are restless, you are liable to get your feet entangled at one or two in the morning Our pajama poker room is one of the features of the place ; in fact, guests may wear pajamas at any hour of the day and night. The success of the hotel is its own best advertisement. Not only is it crowded day and night by guests from all parts of the country, but local hus- bands who wish to get away from their wives for a few days’ much needed rest are flocking here in hundreds. The fol- lowing letter is only a sample of many constantly received since the hotel was opened : Dear Sins: I wonder if you fully realize what 492 you are doing for us men. This is the first time in my life that I have been able to get entirely away from women. The’ rest to the eye alone is enormous rywhere I go I sce nothing but women. No one can appreciate what it means not to have to look at them until he has tried it. I registered at your hotel : YES, JOUNNIE, THE cross BROTHER WAS MURDERED. comicbooks.com