Life — March 6, 1913 — page 5: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

SS, rie are “an in- eer Cott! SEERA AG << OS Texex aS cH Eleven months ago—after 12 years of tire making—we announced that one mil- lion Goodyear tires had gone out to tell ' their story. | Now note what their story did. In less than one year that number has | doubled Two millions have gone into use. | And the evidence is that those two mil- ‘lions will sell two million more this year. No-Rim-Cut Tires—10% Oversize Have Now Told Their Story Those are our salesmen—those two mil- lion tires, marking their mileage on count- less odometers. They form the sole reason why Good- year tires now far outsell all others. “We make the best tire” is a common cry, and very soon forgotten. But men don’t forget big mileage figures, or tire bills that we cut in two. First, the fact that No-Rim-Cut tires Here’s an Unbiased | Verdict l Our claims are biased when we say that Goody s are best. claims. Good a million ‘ar tires, within ore. a demand so sudden we fell 400,000 tires short git. The tires did th itby mileage r rim-cutting. Di remember. Did Did it by saving it by their over: e. There is a verdict entirely unbiased —a verdict concurred in by hundreds of thousands who have actually used these tires, These Men Haven’t Fooled Themselves In these days of odometers, as you know, men are not fooled on tires. The tire that outsells excels. There can be no question about it. ‘Then note these facts: } Today's demand for Goodyear tires }) is seven times larger than two years ago. Branches and Agencies in 103 Principal Cities More Service Stations Than Any Other Tire Our sales for 12 months past far ex- ceeded our previous 12 years put to- gether. Can you think that these tires have so raced into favor without giving what other tires don't? 890,680 on New Cars Here is a fact which is still more con- vincing, Our contracts with car makers for the 1913 season call for 890,680 tires. That's enough to equip 222,670 cars. Thus a very large percentage of the new cars of this year will go out with Good- year equipment. Consider how these car makers come to know tires. Consider what they have at stake. in their shrewd estimation. The Four Main Economies These four reasons, in their order, have brought men to Goodyear tires. (j00DYEAR No-Rim-Cut Tires With or Without Non-Skid Treads are 10 per cent oversize. That extra air capacity, under average conditions, adds 25 per cent to the tire mileage. Second, 1 rim 1 by solved this way No-Rim-Cut tires have utting forever. And we nts the means that n in a satisfactory Statistics show that rim-cutting ruins about 23 per cent of the old-type tires. Third comes Goodyear quality. We attained it by testing out 240 formulas and fabrics. By wearing out tires under metered mileage, for years and years, to prove which served the best. Fourth, the Goodyear Non-Skid tread. A double-thick tread, immensely enduring. A tread with a bulldog grip. And a tread that distributes the strain exactly as with smooth-tread tires. In these four ways we have saved motor car owners a great many million dollars. Write for the Goodyear Tire Book —I\dth-year edition. It tells all known ways to economize on tires. THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO We Make All Kinds of Rubber Tires, Tire Accessories and Repair Outfits Main Canadian Office, Toronto, Ont.—Canadian Factory, Bowmanville, Ont. (1016) comicbooks.com