Life, 1913-03-06 · page 15 of 72
Life — March 6, 1913 — page 15: what you’re looking at
What you’re looking at
This page is primarily **advertisements**, not editorial satire. The dominant content features two major ads: **Pebeco Tooth Paste** (center-right) and **Carstairs Rye whiskey** (left). The small illustrated scene in the Pebeco ad shows two men in conversation—one appears to be a dentist or doctor (left) and a patient (right)—demonstrating the "Acid Mouth" test. This reflects early 20th-century marketing that pseudoscientifically linked mouth acidity to tooth decay, positioning Pebeco as the scientific solution. The left text column contains philosophical dialogue between "the Youthful Diphthongus" and "Dieresis, the Sage" debating whether virtue requires asceticism or whether a well-rounded person with varied interests is superior. This appears to be satirical commentary on Victorian morality versus modern versatility. **Key point:** The page juxtaposes high-minded philosophical debate with commercial appeals to health anxiety—a common Life magazine strategy mixing intellectual content with advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
y Spring immer compris urs de r Prices. ncluding am 32, N, A ew York. your habits and so, by using only a part of the machine, wear it out long before its time.” “The best men I have ever known lived regular and abstemious lives,” in- sisted the Youthful Diphthongus. “What were they good for? Weren't they good merely according to a conventional but fallacious notion of what goodness means? Didn't they lay the flattering unction to their souls that they were good merely because they led colorless, inactive, long-faced lives? Didn't they look down upon, and weren't they in turn looked down upon, by people who lived different lives? Each of these classes thought the other was execrable because of the character of the acts indulged in, whereas the real reason lay in the ostentatious and painful habituality of those acts. Take a little jaunt on your hobby, but don’t ride it to death. The best plan is to have a stable full of hobbies.” “Your ideal then—— Youthful Diphthongus. “Is the man who has a sense of pro- portion; the man of versatility, the all- round man. It is only such a man that continues perennially to be interest- ing to himself and interesting to others. He is always on the lookout began the Carstairs Established 1788 There’s something about Carstairs Rye that always Touches The Spot. ‘The blend of pure ryes, is the secret. The Numbered Label shows our bottling, & i a é B “Acid Mouth” gf Test The Dentifrice that Meets Scientific Requirements tooth-decay that proved the need of a dentifrice that not I: was the recognition of mouth acidity as the great cause of only cleans the teeth, but also keeps the mouth in a normal, healthy state, free from acid. PEBECO TOOTH PASTE Pebeco is the one dentifrice that was scien- tifically made to preserve the teeth as well as clean them. It was formulated to overcome the excess of mouth acids that gradually weaken the enamel until the bacteria of de- cay complete the destruction of the tooth. It affords you a dental preparation of estab- lished and unique merit. Such is Pebeco Tooth Paste, Most people (dentists say 9 out of 10) have unnaturally acid mouths. Hence the test in choosing a dentifrice should be one that will not only cleanse and whiten the teeth, but which will also exert such a tonic and stimulating effect upon the whole mouth as to protect them against the underlying cause of their decay. repared in the laboratories of P. Beiersdorf & Co., Hamburg, Germany, and mecting’ all requirements of Scientists and the Dental Profession the world over. Saves money and saves teeth. Sold in extra-large $0c tubes by dealers everywhere. Very economical. Send for FREE Trial Tube and Acid-Test Papers and prove Pebeco’s efficiency by the test illustrated above. fies the breath, Peheco whitens the teeth and puri- You will enjoy the delicious sensation of revitalization and refreshment it gives. LEHN & FINK, Manufacturing Chemists, 108 William St., New York Producers of Lehn @ Fink's Riveris Talcum for new things, new methods, new combinations of old methods. The only way to keep young is to keep up a lively and intelligent delight in what goes on about you. The only difference between a groove and a grave is a matter of depth.” “Tt sounds rather plausible,” admit- ted the Youthful Diphthongus, “ but it seems to me that the man you have described is that most execrable of all creatures, the jack-of-all-trades.” “Not at all,” emphatically declared 455 Dieresis, the Sage. “The man I have described is a potential master-of-all- trades. The perfect master-of-all- trades will live forever.” Ellis O. Jones. Lack of Time Benton: Have you tried all the reme- dies that your friends have recommended for your rheumatism? Turser: Great Scott, no! I haven't had the pesky disease more than three years. comicbooks.com