Life, 1913-03-06 · page 13 of 72
Life — March 6, 1913 — page 13: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire. The dominant image promotes Walk-Over brand shoes, specifically the "Dictator Model" priced at $5.00. The ad emphasizes that Walk-Over shoes are "the most likable shoe in all the world" because they're designed with human comfort and style in mind. It claims the company ensures proper fit and won't sell ill-fitting shoes. Below is a smaller ad for Hinds Honey and Almond Cream for chapped skin. The left column contains "The Alphabet," a lighthearted satirical poem by Chortler Stuart Catterley mocking dance trends and college social culture—unrelated to the shoe advertisement. There's no political cartoon here; this is a typical Life magazine layout mixing editorial content with period advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ed in Com- sating ata rancis lease, mar- ned, heory ways life inst ed to uses, erica f se- ‘pend ence. more 8 te- n of good sand ighty does most josen es it rely shose hor- for a nt! 3 a4 _* KN KKKKKNSKCANUANNAEKANNKABAA AA NNN: ON 9S "8. 2. The Alphabet Angel of blushing cighteen, B is the Ball, where the Angel was seen; C is the Chaperon who cheated at cards; D is the Deuxtemps with Frank of the guards; I is the Eye, killing slowly, but surely ; F is the Fan, whence it peeped so de- murely 5 G is the Glove of superlative kid; His the Hand which it spitefully hid; I is the lee which the fair one de- m Jis the J that dainty who handed ; K is the Kerchief, a rare work of art; Lis the Lace which composed the chief part; M is the old Maid who watched the chits dance ; N is the Nose she turned up at cach glance ; 0 is the Olga (just then in its prime) ; P is the Partner who wouldn't keep time; Q is the Quadrille put instead of the lancers ; R ‘s the Remonstrances made by the dancers ; S is the Supper where all went in pairs ; T is the Twaddle they talked on the stairs ; U is the Uncle who “thought we'd be goin’; V is the Voice which his nicce replied W is the Waiter who sat up till cight; X is the Exit, not rigidly straight ; Y is the Yawning fit caused by the ball; Z stands for Zero, or nothing at all. Charles Stuart Calverley. Not Wanted We predict that the common sense dance recently inaugurated by the girls of Barnard College will not be suc- cessful; the idea of this dance is that the girls shall come in simple shirt- waists, that the dance shall be strictly “ proper nd that it shall be over at eleven o'clock. Only as a temporary novelty will a dance like this succeed. One of the great illusions of youth is its belief The most likable shoe in all the world! ECAUSE—Walk-Over designers have a partic- ularly human conception of what makes comfort and style in footwear for critical men. Walk - Over shoes are modeled with a regard for fit, proportion, harmony and taste. Walk-Over store-service considers foot-fitting as an art. You can go into any Walk-Over store in the world with absolute assurance. Because—there is a Walk-Over shape, length and width for every foot, and you are not permitted to wear away a Walk-Over shoe that is not right for you. Isn't that a mighty comfortable feeling to have when you buy shoes? This is also true of all Walk-Overs for Women. Thousands of women the world over have proven it. See the new Spring models in stylish foot- wear at your local Walk-Over dealer's. Walk-Over stores are everywh. $3.50 to $7.00; Wom $. wards; standard prices, $4.50 and $5.00. GEO. E. KEITH COMPANY Manufacturers of Walk-Overs for Men and Women Campello (Brockton), Mass. The word “* Watk-Over’' appears on every genuine Walk-Over shoe. Ch that it can discover something new that old people don't know about. That is why young people are not willing to spend any time on the old forms. Old people who have heen the rounds, have tabulated and indexed all the sensa- tions, and when an old sensation mas- ; | querades in a new form, old people are HONEY AND not so likely to-be fooled by it. But Always use HINDS "iss? CREAM with young people this is entirely dif- Relieves at once, quickly heals, makes clear, velvety skin. Complexions are greatly improved by its use. Soothes infants’ akin troubles. Men who shave prefer it—Is not greasy; cannot grow ferent. hair; absolutely harmless. At all dealers. In bottles 50c., Cold Cream 25¢. They welcome eagerly anything that Write for Free Sample Bottle and Tube A.S.HINDS, 53 West Street, Portland, Maine " has the appearance of newness. No common sense dancing for them! comicbooks.com