Life, 1913-03-06 · page 11 of 72
Life — March 6, 1913 — page 11: what you’re looking at
What you’re looking at
This is an **advertisement**, not editorial content or satire. The Willys-Overland Company of Toledo, Ohio is promoting two free instructional automobile books about purchasing and operating a car, priced at $985 for a fully equipped F.O.B. Toledo vehicle. The ad emphasizes these books' practical value and educational merit, claiming they're written by automotive authorities and simple enough for children to understand. The company frames the free books as a marketing tool—offering educational content to help customers make informed purchases and demonstrate the manufacturer's confidence in their product quality. This reflects early 1900s automotive marketing, when automobiles were still relatively new consumer goods requiring instruction manuals and buying guides for the general public.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The most interesting and instructive automobile books ever published—Free ERE are the first real books ever published concerning the prac- tical purchase and proper operation of an a_tomobile. They were written by the best and biggest authority in the business—a man who understands and can make clear to you the very things you want to know most about. These books are so clever, clear and simple that your children can easily understand them. The publishing of these books cost us $985 F.O. B. Toledo Completely Equipped Here is real value Self Starter 30 Horsepower ‘S-passenger Touring Car 110-Inch Wheel Base Timken Bearings Center Control Remy Magneto Warner Speedometer Mohair Top and Boot Clear Vision, Rain Vision Wind- Shield Prest-O-Lite Tank thousands of dollars. Both books are absolutely free. The first book tells you how to buy a car; how to weigh its quality; how to determine its real value; how to judge its construc- tion. The second book is on the fundamentals of proper driving, operation and care. It will help every motorist in America. It tells you exactly how to run a car; when, where and how to lubricate it; how to make adjustments, etc., etc. Write for these two free books today. We want you to read these books for a selfish purpose. We know this valuable Information, clear ex- planation and practical advice, 12 addition to helping you purchase and operate your car, will only go further In proving to you our high standard and great efficiency. Please address Dept. 16 For in the Overland you get more real car for less money than from any other manufacturer in the world, The Willys-Overland Company Toledo, Ohio comicbooks.com