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Life, 1913-02-27 · page 34 of 40

Life — February 27, 1913 — page 34: what you’re looking at

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Life — February 27, 1913 — page 34: Life, 1913-02-27

What you’re looking at

This page contains advertisements and satirical editorial content typical of Life's format. The main content is: **Left side**: Product advertisements for a Kenney Needle Shower ($6) and university education discussion. **Center/Right**: A *Harper's Magazine* advertisement and an editorial boxed section titled "The Opinion of an Expert" from *Printers' Ink* (January 9, 1913). The editorial discusses magazine circulation and quality—arguing that publications commanding high circulation must invest in quality paper, talented writers, and skilled staff. It critiques cheap publications and suggests advertisers shouldn't rely on circulation numbers alone without considering actual readership quality. The "University Education" section satirizes Oxford/Cambridge exam questions, presenting absurdly pedantic, impractical queries (translating Aristotle into Latin hexameter, computing Egyptian skull thickness) to mock how disconnected classical education was from real life. This reflects early-20th-century debates about educational relevance and publishing standards—concerns that remain surprisingly contemporary.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Makes Your Bath Twice as Refreshing New Kind of Shower. No Bothersome Curtain. Don't Have to Wet Your Head. Fits Any Tub. All Metal. Only $6 Your enjoyment of a Kenney Four-Stream Needle Shower won't be spoiled by having to get inside a dripping, unsanitary curtain. ‘A patented feature hecpe water from splashing or spat- tering. “Gunrasiced vot to take any muss on walla abd vomvoing away with all need for a curtain and the elimina- ton of overhead ploing and complicated Oxtures Is what makes the price 80 low. Kenney Needle Shower Pee’ Tria. Far more enjoyable than old-style showers. throws four generous Beedle = spray streams. ‘When you stand ercet, no water touches your head—all strikes direct against the body from the neck down. No breath-taking ahock as with overhead showers, No need for a rubber cap to keep your head dry. But you can douse your head if you wish by aim- ply bending a trife. ‘A very handsome fx ture, Heavy nickel fnlah over brass. Nothing to wear out or get out of order. No plumber of tools needed to put It up. ‘Takes no extra room. Never In the way. Always ready for instant use, Don’t Send Any Money—A Mere Request BringsIt Just order on your letterhead or enclose business card or refereace and you'll get this new kind of shower com- plete and prepaid for ten days’ free trial right on your own bath tub. Ifsatisied, simply send 86 In full payment simply return the shower, Don't neglect. this shower Is the best way ta the world to put energy int system. L. F. REDDAN SPECIALTY CO., 25 West Broadway, New York (Responsible Agents Wanted) two kinds of exposition it is probable Aristotle would have adopted in treating such a subject.” 2. “Demonstrate by induction why it is that, in his expedition into India, Alexander Magnus followed his nose?” “Give the definition of ‘China pig’ —nominally, accidentally, physically and metaphysical 4. “Convert the two first books of Aristotle’s Treatise on Rhetoric into Latin hexameter and pentameter, and the third and fourth books of the Annals of Tacitus into pindarics.” s. "Are you any where informed by Herodotus which were the thickest, the reads of the Egyptians or the Persians? 6. “Make a computation of the prob- able thickness of the heads of both na- tions; and then logically demonstrate the difference of inches in the skulls of one and the other.” University Education Questions for Students The advantages of a university edu- cation are unquestionable and indisput- able; custom indeed has rendered it an essential in the composition of a gentle- man, and therefore we need not stop to express our opinion upon it; but it is curious to observe, of how little com- ‘ative use the acquirements of college are in after life—to know that a man is a good scholar is enough, for if he give perpetual proof of his learning he is dubbed a Pangloss, and voted a nuisance. Little, however, do those anxious pa- rents, who watch over the progress of their ambitious sons, guess the sort of “path which leads to fame" in our seats of learning. We do not mean to touch upon the relaxations of men at college, or their modes of killing time; but mere- ly to the sober business of the schools. Perhaps the following “Paper of Ques- tions,” which was picked up in the amination School last term, may throw a little light upon the nature of the in- formation required: we do not vouch for its being strictly authentic, but those who know anything of the subject will also know how much to doubt, and how much to believe. QUESTIONS, 1. “ Prove by syllogistic ratiocination that chalk and cheese are not one and the same thing—that they are not idem in genere; and then render an analyti- cal exposition of the composition of chalk, and a disquisition synthetical on that of cheese. Show further which of these THE OPINION OF AN EXPERT HE item of manufacturing cost has a good deal to do with quality of circulation. A publication which commands the work of the best authors, which buys its illustrations from the highest-priced artists, which has a large and well-paid staff, etc., must necessarily attract to itself a higher class of readers than a publication which is cheaply thrown together. If advertisers are all the other details which go to distinguish between publications, then they cannot have a clear {dea as to ‘‘quality’’ and the esti- mation of quality circulation becomes with them a matter of guesswork. More and more it will become a question in the advertising world as to how circulation is secured. Does the subscriber take the paper voluntarily, because he intends to read it thoroughly, or does he take it, perchance, because a neighbor's little girl comes around, because the price is so low and because he wants to encourage the child? Man does not live by faith alone. Neither can an advertiser exist by making quantity of circulation a fetich and by ignoring the big vital facts back of the quantity. —Editorial from PRINTERS’ INK, 4 9, 1913. not willing to consider such matters, the grade of paper used and comicbooks.com