Life — February 20, 1913 — page 8: what you’re looking at

What you’re looking at

This is a **commercial advertisement**, not satire or political commentary. The Firestone Tire & Rubber Company promotes their "Non-Skid Tires" through an early 20th-century marketing approach. The image shows a massive tire looming over an automobile with passengers, emphasizing the product's size and presence. The tagline "Cost More to Build / Cost Less to Use" argues that while Firestone tires are expensive initially, they're economical long-term through durability and reduced maintenance. The listed benefits—security against mishaps, tire economy, car upkeep savings, traction, and riding comfort—represent standard tire-quality claims of the era. The company, based in Akron, Ohio, positions itself as "America's Largest Exclusive Tire and Rim Makers." This is straightforward product promotion without satirical content.