Life, 1913-02-20 · page 6 of 48
Life — February 20, 1913 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising and promotional content**, not political satire. The main content includes: 1. **"O. Henry Club" promotion** (left): A subscription offer from Gimbel Brothers department store for a 6-volume set of O. Henry short stories, free to new "O. Henry" magazine subscribers. The copy emphasizes O. Henry's popularity and cultural significance. 2. **"The Spirit and the Flesh"** (right): A literary article discussing a historical figure named Jean de Rezske, apparently a renowned tenor, discussing the tension between physical performance demands and artistic ambition in opera. 3. **Club Cocktails advertisement** (lower right): Promoting aged cocktails with blended liquors. The page reflects early 20th-century magazine advertising conventions, mixing literature promotion with luxury goods marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE Don’t Overlook THE “O. HENRY-KIPLING COUPON” GIVEN AWAY On the Bottom of this Page THIS SET OF \ It Is Valuable KIPLING If you paid $125, for the only other subscription edition of “O. Henry” in existence—this does not interest you. Otherwise you can't afford to miss it. For if you sign and. return promptly “The O, Henry-Kipling Coupon” below, it not only gives you the chance of getting an attractive 6-Volume Cloth Bound set of Kipling without charge, but also FREE FOR EXAMINATION a new complete set of “O. Henry" an 12 Beautiful Volumes, Tt enables you, if tatised, .0 become one of 14,000 enthusiastic, people who, within a few short weeks since a popular priced edition of “O, Henry's” complete work has becn put on the market, have eagerly seized the chance to secure this splendid bargain. Join “The O. Henry Club.” Just sign “The O. Henry-Kipling Coupon” below and then you will understand why it is "0. Henry” has so swiftly made his way into the hearts of a constantly growing audience until he has become the most widely read short-story writer in the world to-day. Just Join “THE 0. HENRY CLUB” It costs you nothing to investigate—But you must be prompt if you wish to get the 6-Volume Kipling without cost. TO BE Join it and then only will you un- Then you will understand as never derstand why “O. Henry" ishailedas before why other nations are going “The American Kipling” wild over him. “The Y. M.C. A. Boccaccio” Why memorials to him are being Master of the Short Story”* prepared; why universities are planning “Creator of a New Literature’ , tablets to his memory; why text books paccverer of Remsnce i8.N of English Literature are including his he American 06 Manpacesnt, why colleges are discussing his Pounder of a New Style” place in literature; why theatrical firms “America's Greatest Story Teller”* are vying for the rights to dramatize his “The 20th Century Haroun -al-Raschid, stories; why newspapers all over the who takes you to every corner of his country are continually offering beloved Bagdad—New York.” for the right to reprint his stories, The American World Meets in “O. Henry’s” Pages and Gets to Know Itself Better His Books are Inimitable—Human as the Clasp of a Friend's Hand and as Alive as the Laughter of a Child. A Born Writer of Short Stories—the Color of American Soil Teems in his Pages. Not to Know “O. Henry" is to Confess Oneself Unfamiliar with the Best American Fiction, one. HOW GIMBEL BROTHERS = ,..72 Storie. CAN MAKE THIS OFFER Stories Stories Realizing the extraordinary popularity of “O, Henry" and desiring to add tothe | ever increasing popularity of our book department, we are able—by promising to xpread broadcast the news that at last “O, Hen plete works have been collected —to secure from the publishers such concesyions for a short time introductory sale as to give you and every one wholoves books a eplendid offer and a splendid bargain—to place on your library shelves € set of “O, Henry” for only on of $125. \the price charged for the on mn’ set_in existence) and further than this, enable you to pay for it at only $1.4 month for a few months. "ind further than sil this make sure that every ect of "U, leary” we have on hand is disposed of ir low priced otter is on. In order to get quick atten- tion and prompt action we will give a set of Kipling to every one who buys the “O, Henry” within the next few days. SEND BACK BOTH SETS IF YOU LIKE Sirz the coupon and both sets go to you on approval at our expense. If after in= spection you are not highly delighted send them back—all charges collect. This (2 a@ splendid chance for those who act prompily. Sign the Coupon, That's alt you hace to do, “O. HENRY CLUB,”” GIMBEL BROTHERS, New York “O. HENRY-KIPLING COUPON"—CUT OUT AND MAIL TODAY “0. Henry Club,”? Gimbel Brothers, New York City Lire, 2,20, "13 ‘send me on approval, charges paid by you. the set of O. Henry's’ works in 12 volumes. gold tops. full cloth binding. Also the 6-volume set of Kipling. bound in cloth, FREE. If 1 keep the books | will remit $1.00 per month for 15 months for the “O, Henry” set and retain the Kipling eet ‘Tree. Ceherwise Twa, within ten days. tetum both tcte at your expase, Name. Address, Occupation _ ——— —— The beautiful 24 leather edition of “O. L-enry” costs only a few cents more a volume and has proved a favorite bind- ing. For a set in this luxurious binding, change 15 months above to 18 months. *VU-ALLe-~NO- AFTER DINNER MINT A delicious creamy candy with a flavor all its own. OVFAUL- NO" AFTER DINNER ue Sold in tin boxes only - never in PHILADELR The Spirit and the Flesh Isn’t there a tenor to be had who can both look and sing the part of a Wagnerian hero? History tells of a gentleman named Jean de Reszke who did the trick convincingly in the dim past, and more recently Alois Burg- staller proved an adequate Siegfried. But, alas, how difficult it is to get up any romantic enthusiasm nowadays when one of the big music-dramas is being presented at the Metropolitan Opera House! The gentleman en- trusted with the burden of being loved to distraction by such perfect operatic ladies as Briinhilde and Isolde is un- fortunately of a round evenness of stature and a wooden density of na- ture neither imposing nor soul. stir- ring. His voice is not far enough above the average to make it possible for his hearers to close their eyes and The aging of a 2 cocktail is as necessary to perfect flavor as the aging of wine or whisky. The delicious flavor and aroma of Club Cocktails is due not alone to the precise blending of the choicest liquors obtainable, but to the fact that they are softened to mellowness by aging before bottling. Manhattan, Martini and other standard blends, bottled, ready to serve through cracked ice. Refuse Substitutes. AT ALL DEALERS. G. F. HEUBLEIN & ERO. Sele Prog, Hartford New York comicbooks.com