Life, 1913-02-20 · page 38 of 48
Life — February 20, 1913 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising and reader letters**, not satire or political cartoons. The left side advertises **Electric Trucks** from the Electric Vehicle Association of America, promoting them as superior to horse-drawn wagons—a genuine business pitch highlighting newfangled motorized vehicles' efficiency and reliability (one truck doing the work of six mules, etc.). The center contains three **reader letters to the editor**: 1. A Philippine correspondent requesting Life coverage of the islands, frustrated that American political interest in the Philippines only emerges during presidential campaigns. 2. A letter debating regional American pronunciation of the letter "r," contrasting Boston, Ohio, and Manhattan speech patterns—a lighthearted linguistic observation. 3. A brief note joking that Life couldn't publish a "humorous number" because Life itself is already a joke. The right side advertises **salad recipes** from fancy hotels (the Vanderbilt, the Plaza, etc.). The content reflects early 1900s concerns: nascent automotive technology, colonial administration, and regional American dialect differences.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The test of use has proved the economy and stability of The Electric 70% More Work Than Horses In 5% hours a 3% ton truck of the Denver Gas & Electric Com- pany travelled 24 miles to deliver 40,000 pounds of coke. This is one of 5 machines doing 70% more work for this company than their former horse equipment. Displaces 3 Wagons and 6 Mules Every day a five-ton truck in the service of the American Tobacco Co. at Durham, N. C., is doing the work of three heavy wagons and six mules—doing it better, unfailingly and easily. In Continuous Service for 7 Years The Valley City Milling Co. of Grand Rapids, Mich., has used its hard-working 5-ton Electric Truck since 1905 as well as a 2-ton truck of the same age. Both trucks are still in daily service and saving money for their owners. Electrics Are Ready to Work for You Right now you should be enjoy- ing the satisfactory and economi- cal service of Electric Trucks, You really cannot put off the investi- gation of their merits any longer. Upon request, we will gladly send you interesting literature about Electric Trucks gratis. Public interest and private advan- tage both favor the Electric. Etectric VEHICLE ASSOCIATION OF AMERICA NEW YORK: BOSTON 124 W. 420d St CHICAGO Gn a We Are Constantly in Receipt of Im- portant Letters Which Are 0 Long for Our Limited Space. Brevity is Ab- solutely Essential to Publication. From the Philippines Eptrors oF Live: Dear Sixs.—Can we not expect a Phil- nber before very long? Just ig to keep us going until the politicians become interested in us again, four years hence. Of course, we have locusts, droughts, typhoons, rinderpest, opium local politicians, ete, with u time, but none of these come up to the intense excitement of hearing what should be done with the people and the Islands according to the wisdom ex- pounded in a Presidential campaign. The next best thing will be a number of Lire dedicated to the cause of keep- ing us alive, and our names before the public. Respectfully, R. R. Hancock. Ion, P. 1, January 4, 1913. To “R” is Human Epitor or Lire: My Dear Sir—A recent number of Lire comments upon the misuse of the letter “rr” in the Middle West. I am curious to know whether this offense consists of pronouncing the letter at all or merely pronouncing it where it is printed. Were it not for such words tomato, banana, piazza and the proper names Ella and Emma, a large section of the East would not know that the sound of “r” existed. In reforming Ohio on this important point, I would like to know whether the Boston “ah” or the Manhattan “oi” should be ac- cepted as a substitute. Perhaps we have erred in pronouncing a letter which was only intended to serve as a criterion of the oyster season, even as those err who drink from the finger bowl or browse upon the garnish- ment of their me. My first impulse was to accept Eastern criticism on this topic in the ie spirit as I would receive cockney strictures on the mis- placement of “bh.” For this “queeah idear” I now beg pardon. I see that I must have been wrong. For what is the object of residing in New York rather than Ohio if not that one may be invariably right? Yours deferentially, Hexry P, Boynton. CreveLann, O1tto, January '24, 1913. That Humorous Number Dear Lire: I seen in your last issue where you are thinking of gitting out a “ Humor- ous Number.” I spoke to Lum Earps about it and he says the “very idea is a Joke itself, and that as long as there is Lire there's hope—of your publishing a humorous paper.” Lum and me agreed to scratch off a 390 Novel Salads Through the courtesy of the management of many of the leading Hotels and _ Restau- rants, we have ar- rangedasmallpamph- let embracing a num- ber of novel recipes for salads, which may be appreciated by those who are inter- ested in variety in entertainment. The pamphlet will be of interest to Clubs as well as fo House- keepers, and fo the Epicure as well as the Economist. Recipes from: Delmonico’s The Vanderbilt The Astor The Plaza The Copley-Plaza Louis Martin’s Holland House The Touraine The Bellevue-Stratford The Belvedere The Staller, etc. Available from E, La MONTAGNE’S SONS 15 South William Street, New York United States Agents for Barton & Guestier OLIVE OIL comicbooks.com