Life, 1913-02-20 · page 35 of 48
Life — February 20, 1913 — page 35: what you’re looking at
What you’re looking at
This page is primarily **advertising** for the Pennsylvania Railroad's "Broadway Limited" train service between New York and Chicago, framed within editorial content about advertising professionals. **The Editorial Content (left):** A satirical piece mocking self-satisfied advertising managers who neglect to stay informed. It describes an advertiser too busy to research state laws, resulting in his book requiring embarrassing rubber-stamp corrections—a cautionary tale about the consequences of ignorance. **The Cartoon (bottom left):** A sketch captioned "Go easy, Mother; Those are my new trousers" appears unrelated to the surrounding text—likely a standalone joke about a child or young person sitting in what looks like a chair or vehicle, with an older woman (presumably the mother) concerned about damage to new clothing. **The Advertisement (right):** A detailed pitch for the Pennsylvania Railroad's luxury overnight train, emphasizing speed, comfort, and amenities (Pullman cars, dining service, library, stenographer) to appeal to business travelers and affluent passengers needing quick, reliable New York-Chicago transit.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
deel LIVES eas eet Se: oC ONTOOTTO ONTO ONTEDNORNONONNNS self-satisfied advertising manager, for what men think is based largely on what &: they have done. Their thoughts breathe = And no advertising manager worthy Use the of his title can afford to neglect in- t forming himself as to what others are t doing. The news of the advertising B: hed Ld it world is more important to him than roa way te the news of the general world. If he a misses it there will be times when an s item of information that would have Between New York and Chicago It leaves Pennsylvania Station, in the heart of New York (one block from Broadway at 32d Street) at 2.45 P. M. to-day. Connecting electric train leaves Hudson Terminal (five minutes from Wall Street) at the same time. It arrives Chicago, Union Station, at 9.45 to-morrow morning. been secured from a single copy of Printers’ Ink—costing him less than five cents—may be worth ten, twenty-five, fifty, or a hundred dollars. There was once a prominent adver- tising man of New York City who be- came too busy to read. He was work- ing on an important commercial treatise that was to be distributed widely in the State of New York, and he chose a title for the book that violated a recent law of the State. He didn’t know about the law. He was too busy to look into such matters. The book was printed, and as Returning, it leaves Chicago 12.40 P. M., and arrives New York 9.40 next morning. there was pressing need for it, the edition had to be used on the day it came from the press, whether it was just . : : It is all-steel, all-Pullman with parlor-smoking or club car, drawing-room sleeping cars, dining car, compartment cars, and observation car—all of the newest and brightest design and electric lighted. It has a library of best current literature, and the latest periodicals and newspapers, terminal telephones, a bath, barber, ladies’ maid and mani- curist, a stenographer, and a trained crew picked for their efficiency. It is The Time Saver de Luxe It makes the over-night run at comparatively low speed over a rock-ballasted smooth-riding road- way which is the short line between New York and Chicago—the best guarantee of promptness right or not Result: A rubber stamp correction had to be made on the finely printed cover and title page. The book went n eloquent advertisement of the folly of not being fully informed of what has been done and is being done in the advertising world. It pays to be the man who knows. No one man knows it all. He is fore- handed who takes what he can casily learn from others.—Printers’ Ink. GQSSSSSSSSSSSS SOS RSS SASSO CSS Seg eeesegedagaGaGadaE and comfort. The dining car service is excep- tionally high grade. It presents Pennsylvania Railroad service in its very best form—a service that has been the standard of America for more than half a century. It is the most convenient, comfortable, complete, and reliable service between New York and Chicago. PENNSYLVANIA RAILROAD VOTTGOTTTTUTTTTTTTTCTOUTIUTIOT00 387 Fea “cO EASY, MOTHER; THOSE ARE MY XEW Trousers.” wn fF PESE OS OS SSS SS SS SS SSS SSS SASS SSSSSSSSSeeeeteeaegag comicbooks.com