Life, 1913-02-13 · page 6 of 44
Life — February 13, 1913 — page 6: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satire or political commentary. It promotes Packard Motor Car Company's commercial trucks for brewery deliveries. The content includes: - **Two photographs** of Packard trucks (one Budweiser-branded, one unmarked) used by brewing companies - **A testimonial** from the Schlitz Brewing Company (dated November 1, 1912) praising Packard trucks' reliability and delivery capability - **Statistics**: 105 brewing companies across 61 cities use 220 Packard trucks The message is straightforward business advertising: Packard trucks are dependable for industrial brewery transport. The tagline "Ask the man who owns one" emphasizes customer satisfaction through direct recommendation. An exhibition notice mentions Packard trucks will be displayed in Chicago, February 10-15. This reflects early automotive history when trucks were marketed specifically to commercial enterprises.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PACKARD TRUCKS DOMINANT IN BREWERY SERVICE One hundred and five brewing companies in 61 cities use 220 Packard trucks. A consistent. record of repeating orders is based on Packard ability to provide maximum service at minimum cost. “We have gonethrough with capacity loads, mud to the hubs. “In the rush of orders, Ke | we have made demands 9 BF pyneuser } §=©onthetruck which seemed unreasonable. But the Packard has always been able to deliver the goods.” Anheuser-Busch Bottling Company ; - , Brooklyn Branch of the ‘The Aabeaser: Based Pree Asreittiog Fog Loe Mees Benery ot Anheuser-Busch Brewing Association eat SUOWEISER ~ Packard Motor Car Company, 700-704 Grand Avenue, Milwaukee, Wisconsin November 1, 1912 Gentlemen—We have been using your three-ton trucks for sbout a year. They have done better than you claimed they would, and with very little expense for repairs. Were we in the market for additional trucks for our business, we would give the Packard preference over other makes, Yours truly, JOS. SCHLITZ BREWING COMPANY (Signed) Robert G. Uiblein Ask the man who owns one Packard trucks will be exhibited at First Regiment Armory, Chicago, Feb. 10 to 15 Packard Motor Car Company, Detroit. Michigan comicbooks.com