Life, 1913-02-13 · page 32 of 44
Life — February 13, 1913 — page 32: what you’re looking at
What you’re looking at
This page mixes advertising with satirical humor typical of early Life magazine. **The cartoons:** The top illustration satirizes American commercial expansion abroad—showing figures in military/business dress forcing their way into foreign markets, with a caption noting Americans "sold freely abroad until a coffee advance put a stop to the trading." This critiques aggressive American business imperialism. Below are two brief joke items: one mocking suffragettes (the "Smith" damsel), another a flirtation gag about facial hair. **The advertisements:** The left side promotes J. Edmund Thompson's exercise course, claiming it strengthens internal organs through simple movements—a common early-20th-century fitness pitch targeting sedentary office workers. The right side is a **Schlitz beer advertisement** claiming scientific authority (citing a German beer scientist) that brown bottles protect beer from sunlight damage better than clear bottles. This represents the era's use of pseudo-scientific endorsements to market consumer products. The page reflects Progressive-era anxieties about physical decline from office work, coupled with commercial marketing strategies that borrowed scientific language for credibility.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Will you own up that you are not giving your body a square deal? If you will let me help you, I can add years | of usefulness and greater efficiency to your business life. You surely are not satisfied through sedentary habits to grow a little} weaker and less val- uable every day. Iamspeaking gen- crally, because I J-rnow that nine out of ten mea whowork indocrs have surface muscles thet are as soft as dough and stomach and intes- tine muscles that are growing weaker every day. With even half-proper treatment the vital muscles can be made strong enough toimpro he health appear- ance, temperament, ability of any man, Big biceps and surface muscles no more indicate health than brick walls prove that a building is fire- proof. The trie test is whether or not the day's work fags you, whether your sleep refreshes you, and whether your’ body will obey the desires of your mind—in’ other words, can you do ihe things you would like to do—can you set your body to work | without waste of will-energy? The Thompson Course is a series of simple, natural movements, which give greater strength, vitality and energy to the most im- tant muscles of the body—those of the stomach, iver, lungs, heart, and other vital organs. The Thompson Course is designed to set the nerves, muscles and brain working in harmony. When these three forces are co-ordinated, laziness, nervousness, ill-temper and inability to concentrate are impossible. The Thompson Course requires no apparatus, does | not force you to leave off any of your regular habits —and takes but a few minutes of your daily Railroad presidents, and other men whose robably worth more than either mine or yours, ave given their time to my Course and have post- ned their retirement many years on account of it, ides greatly increasing their present efficiency. Unless you are so well satisfied with your physical and mental condition as to believe yourself incapable of improvement, you will profit by reading my book, “Human Energy," which tells all about The Thomp- son Course. ot mail this book free to any respon- sible person, If you will send me your name and address I will mail you a copy postpaid, with the sim- ple stipulation that you read it as though it were written by a friend. Take my word for it, this book is worth sending for. J. Edmund Thompson Suite 911, Exchange Building, Worcester, Mass. Thuffi.hient A coy little damsel from Smith Was a nymph of a latter-day myth. She'd shun all ca And, lisping her ir! Thuffrageth theldom kith!” ADVANCE PUT A STOP TO TIE TRADIN —Jack 0’ Lantern (Dartmouth). He (nervously): Margaret, there's been something trembling on my lips for months and months. Sue: Yes, so I see; why don't you shave it off ?—Tiger, Read every word in this opinion. Remember it is not our statement, but the deliberate opinion of a great scientist working for perfection in beer. Pure beer is food and tonic. G. Beck (Bicrbrauer, 1881, No. 8) finds that “beer in light bottles detcriorates more quickly than beer in dark bottles when exposed to the direct sunlight.” His tests were continued for three weeks and proved that beer in light bottles had acquired a very disagreeable, nasty taste and flavor and was unfit for consumption. The Brown Bottle with Schlitz is not a fad. Its use is based on scientific principles. We have adopted cvery idea, every invention, every innovation that could make for purity. Schlitz is sent to you in Brown Bottles to protect its purity from the brewery to your glass. Why don’t you make Schlitz in Brown Bottles your regular becr? Sce that crown or cork is branded “‘ Schlitz.’* comicbooks.com