Life, 1913-02-13 · page 27 of 44
Life — February 13, 1913 — page 27: what you’re looking at
What you’re looking at
This is **not satirical content**—it's a straightforward advertisement for Peerless Trucks, placed in *Life* magazine (which mixed humor with advertising). The page depicts an early automotive truck (circa 1910s-1920s) hauling a large log, with two men in the cab. The ad promotes the Peerless 3-ton truck as a practical replacement for horse teams in lumber work. **Key selling point**: A single truck could do the work of 8-10 horses, covering 50 miles daily over rough roads while transporting a portable sawmill and logs. This demonstrates the **revolutionary efficiency of motorized transport** replacing animal power—a major industrial shift of the early 20th century. The ad targets business owners considering mechanization. There's no joke or satire here; it's earnest marketing of new technology to a magazine audience evaluating modern equipment. The *Life* placement suggests trucks were novel enough to warrant editorial-style advertising in a general-interest publication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘hauling logs to the mi PEERLESS TRUCKS Stand Rough Usage ie the rough and tumble hauling of the lumber woods a Peerless 3-ton truck owned by C. H. Phillips of Plainfield, Conn., made a record that led him to purchase a second and similar truck. Over unimproved and almost untraveled roads this truck covered 50 miles a day, carrying a pore saw mill from place to place in a large tract of timber, i and lumber to the railroad. It took the place of from eight to ten horses. Such work is possible only. with a vehicle of cor’ rect design and sturdiest construction. Dealers in all prominent cities The Peerless Motor Car Company Quincy Avenue and East 93d Street, Cleveland . Makers also of Peerless Passenger Cars ee 335 ae comicbooks.com