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Life, 1913-02-06 · page 41 of 48

Life — February 6, 1913 — page 41: what you’re looking at

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Life — February 6, 1913 — page 41: Life, 1913-02-06

What you’re looking at

This page is primarily **advertising**, not satire or political commentary. The dominant content is a **Motz Cushion Tire advertisement** promoting a tire for electric automobiles (then a luxury item). The ad claims the tire is "puncture-and-blowout proof" and "easy-riding," with a technical diagram showing its patented design features (labeled A-D). The left column contains **etiquette rules** presented as formal "Articles"—satirizing rigid social conventions about dining and gentlemen's behavior. This is light social satire typical of *Life* magazine's era, mocking overly formal dining protocols (e.g., "ceremony serves only to cool the plate"). A small section on "Physical Culture for the Face" features before/after photographs of a woman's face, advertising a beauty treatment—typical period content. **Bottom right** shows an illustration titled "A Good Friday," depicting people outdoors, likely humorous content unrelated to religious observance. The page reflects early 20th-century concerns: automobile innovation, rigid social codes, and appearance-focused beauty culture.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

-LIFE- He is bound to watch over her glass with as much interest as over his own, Art. 2, The gentleman owes aid and protection to his fair neighbor in the selection of food; the lady on her part is bound to respect and obey the recom- endations of her knight on this sub- ject. Art. 3. It is bad taste for the gen- tleman to advance beyond politeness during the first course; in the second, however, he is bound to be complimen- tary; and he is at liberty to glide into tenderness with the dessert, Ow Vicinity to Men. Art. 1, When two gentlemen sit to- gether, they owe no duties to cach other beyond politeness and reciprocal offers dd water—the last offer be- comes an error after one refusal. Art. 2. On being helped to a dish, you should at once accept any prece- dence offered you by your neighbor; ceremony serves only to cool the plate in question for both parties. Art. 3. If you sit near the Amphi- tryon, your criticisms on the repast must be conveyed in a whisper; aloud you can do nothing but approve. Art. 4. Under no pretext can two neighbors at table be permitted to con- verse together on their private affairs, unless indeed one of them is inviting the other to dinner. Art. 5. Two neighbors who under- stand cach other may always get more wine than the rest of the guests; they have only to say by turns to each other, an air of courtesy, “Shall we take some wine?” of wine Ox tHE Means oF Recoxciinc Potte- Ness witit EcorisM. Art. 1, The epicure’s serious atten- tion should be fixed upon the articles on the table; ke may lavish his polite- ness, his wit, and his gaicty upon the people who sit round it Art. 2. By helping the dish next yourself (should you not dine @ /a Russe) you acquire a right to be helped to any other dish on the table. Art. 3. A carver must be very. skil- The Tire That Surprised Them All The Motz Cushion Tire is the sensation of tiredom. Three years’ use on thousands of cars has proven it the only easy- riding tire that is puncture-and-blowout proof. That's why the demand in two seasons has increased over 1,000 per cent. That’s wh the Motz Cushion Tire. all leading electric pleasure car makers have adopted That's why every electric car owner who once tries Motz Cushion Tires will use none other. How much longer are you going to endure treacherous, costly pneumatic tires on your electric—or hard-riding, jolting, solid rubber tires? Easy Riding No tire can be more comfortable, more resilient, more easy-riding than the Motz.’ They ride like air. Note their patented construction. Note double, notched treads (A in picture), which prevent skidding and distribute the weight to the sides. The sides are undercut (see B), which allows free action of slantwise bridges (see C). These bridges are elastic. They give and yi like the air in a pneumatic tire. Note D in the picture, showing shock-absorbing qualities when tire runs over a stone. MOTZ Trouble-Proof Users of Motz Cushion Tires are never delayed by punctures or blowouts. They have no extra tires to carry; no tire repair bills to pay. And each Motz user has a specific guaranty of 10,000 miles—two years. If you want freedom from tire troubles, here i If you want to economize on tires, here's the way. You can never know. the real meaning of pleasure till your electric is Motz-equipped. Why not’ make the acquaintance of Motz Cushion Tires at once? Send Postal Now for Tire Book No. 91 This book is a revelation to users of pneumatic or solid tires. It introduces you to the best friend any motorist ever had—a genuinely de- pendable, practical and economical tire. The book is yours for the asking. Give specifications— name of car, model, size of rims, etc. The Motz Tire and Rubber Co. Factories and Executive Offices AKRON, OHIO Service Stations in All Principal Cities 266) BRANCHES—Boston, 4 Dundee Si 999 Woodward Ave.; Kansas City, Pittsburgh, 300 N. Craig St.; St. SEE OUR EXHIBIT AT THE CHICAGO AUTO SHOW, S cutrure © THE FACE x. > Chicago, 2023 Michigan Ave.: Cleveland, 1932, Euclid Ave: Detroit, 3. New York, 1737 Hroadway; Philadelphia, 1409 Race St.; ‘ouls, $187 Deimar Blvd.; Los Angeles, 336 West Pico Si PACE No. 27, COLISEUM GALL ful who cannot, by a little sleight-of hand, smuggle aside the best morsel of a dish, and thus, when serving himself last, serve himself also the best. Art. 4. Your host's offers are some- times insincere when they refer to some magnificent dish yet uncut. In such cases you should refuse feebly for your- vibra! 4 self, but accept on behalf of the lady ory. electrical and bane ee tarcise even the superficial muscies well end they cannot ekerciog next you—merely out of politeness to deeper muscics at These deep muscles must be exercised her. Art. 5. The thigh of all birds, boiled, is preferable to the wing: never lose sight of this in helping ignoramuses or ladies. Coczercised Mee Exercised Moston Restores Youthful Expression and Beauty oe ee ‘the skin and muscles of the face lose their elasticity. oe S283 all out of shape, nose to mouth Lines, lines about Routh and forehead, and double chin appear, and tisues HpPae tabby. The skin ‘of the neck looks withered and yellow ‘deep tines form. | My system of factal exercises, by restoring elasticity to the Peat, Mascies, removes and prevents these marks of age. It mggually Valuable for too thin or too plump face or neck. = A GOOD FRIDAY comicbooks.com