Life, 1913-01-30 · page 31 of 36
Life — January 30, 1913 — page 31: what you’re looking at
What you’re looking at
This page contains a **book review in verse** (left) and a **major advertising campaign** (right). The poem reviews Mary Austin's novel *A Woman of Genius*. It satirizes a woman's life trajectory: trapped in gray Taylorville, Ohio, she marries an unfaithful, uninspiring husband. After his convenient death, she pursues theatrical fame, takes a discreet lover (her childhood flame Helmeth Garrett), and finally plans to marry Gerald—a dramatist—for a promising future. The satire targets both the limitations society imposed on women and the romantic compromises they made to escape provincial mediocrity. The advertisement dominates the right side, promoting O. Henry's 12-volume uniform edition by offering a free 6-volume Kipling set as incentive. This aggressive marketing strategy—"Send Back Both Sets If You Like"—reflects early 20th-century book-club competition. O. Henry (1862-1910) was hugely popular, called the "American Kipling" and master of the short story. The appeal emphasizes his literary importance: colleges studied him, theaters adapted his work, and his 249 stories captured American life, especially urban New York ("The Arabian Nights of New York").
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Rhymed Review A Woman of Genius (By Mary Austin, Doubleday, Page Co.) You see, the grayest place on earth Was Taylorville in Ohianna, And so I married Bettersworth, For any change was blesséd manna. MMU Wn ¥uy “aGag Now My baby died. Upon the stage I sought relief, defying censure Of village scolds; my weekly wage Would help my husband's business venture. Returning, glad, but quite fatigued, I found this husband—worst of messes !— Intrigued (I love the word trigued”) With that big blonde who made my dresses ! in- utifully Bound in Cloth if you send the Coupon at once for the Authorized Uniform Edition of 0. HENRY—in 12 Volumes If you paid $125 for the only other uniform set of O. Henry in existence, this doesn’t interest you. Otherwise you can’t afford to miss it. For O. Henry is the American Kipling, “the American de Maupassant," the American master of the short story—the founder of a_new style, a new literature. Other nations are going wild over him. Memorials to him are being prepared. The text-books of ish literature are including his stories; colleges are discussing his place in literature; theatrical firms are vying for rights to dramatize his stories. Each story—vivid, human, real—may lay bare some cruel social wrong, or justa quaint, dear glimpse of good and happiness andfun. “The Arabian Nights of New York”—his tales of the big city—catch the glamour the romance, the elusive, seething spirit of the “Four Million.” an Each story may spring a surprise or lead you gently along, only to turn and laugh at you in the end. woe If we could show you a list of the 249 stories in this wonderful set, you would send the coupon at once just for the promise of interest in the bare titles. O. HENRY ~ KIPLING 12 volumes bound in | 6 volumes, 179 stories Fee one fog: | and poems, red silk-cloth, 249 complete stories. Oh, well, I didn’t love him much; He lacked my poise and elevation; But while we talked divorce and such He died and saved the situation. | bad sy & I toiled, I starved, in quest of Fame (And Want is not the Benefactress Of Genius), and in time became The country’s Leading Tragic Ac- DDe- tress. mps. Now Helmeth Garrett came along— My girlhood’s flame; and so com- pletely We loved, that neither held it wrong To live together most discreetly. oe He would have wed me any d. But would not wed my Worl gold tops. fated Why Such Giving Away | That each should walk a different ‘The only uniform edition of O. Henry ever made sold at $125 a sct before It was print- way} ed, Now, to get this 12 Volume Uniform Authorized Edition down to the low price we . ae are making here, we must order a big edition—and ha ve enough advance orders to just Lite 1-38 ji Without farewell we separated lty it Go we give these sets of Kipling away to get the first orders for O. Heary in The auichiy. i * Review of i So now I'll marry Gerald; he's Send Back Both Sets If You Like Reviews Co., We'll work and live the way we please, When you e sets, examine the bindings carefully, examine the gold New York City . ‘stamping—test the paper by every standard you know, try the readability of the type. Look for flaws, Then st down and read, If you don't think then that this set of 0. Henry i 80 well made as to be worth twice the money and that the Kipling 18 #0 good-looking that ted tohave It, send both seta right back at ‘don't think that these 18 volumes con- And so the future looks quite spa- cious. Send me, on approv- al, charges paid by you, the set of O. Henry's works, in 12 volumes, gold tops, full cloth binding. Also the 6 vol- ume set of Kipling, bound in cloth, FREE. If I keep the books I willre- mit $1.00 per month for 15 months for the O. Henry set and retain the Kipling set free. Otherwise I will, within ten days, rn both sets at your expense. ns than you ever expected to find in the covers of 18 volumes—send the books hack. Send the rou ng, puts ¥ and a barg: We Artists grope a path through mists And labyrinths of many angles For others; we are Specialists In Human Life with all its tangles. mn without a cent of money today. It costa you under ho obligation, It will Dring you de~ a. But doit this minute. reply right ‘Read year real walt for a real pleasere ands My tale shall teach you how to go— To foil the tricks that Fate has played me. I wonder does my Author know How mean, how thankless, she has made me? The Review of Reviews Co. 30 Irving Place, New York Name Occupation ‘The beautiful leather edition of O. Henry costs only a few cents more a ume and has proved the favorite binding. For a set 1a this lururious binding, change 15 months above to 18 months. Arthur Guiterman. comicbooks.com