Life, 1913-01-30 · page 27 of 36
Life — January 30, 1913 — page 27: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page** — it's a corporate advertisement/annual report from the New York Life Insurance Company addressed to policyholders, dated January 8, 1913. The page presents the company's financial performance for 1912 (their 68th year of business), detailing: - Total income of $119 million from premiums and interest - Investment allocations across mortgages, bonds, and loans - Payouts to beneficiaries ($25.7 million in death claims alone) - Reserve fund additions The tone is reassuring corporate communication, emphasizing the company's financial soundness and efficient management. The final statistics (91%, 63%, 100%) suggest the company operated within or maximized legal spending limits for business expansion. **For modern readers:** This represents how major insurance companies marketed stability and trustworthiness to customers during the early 20th century, before modern financial disclosure regulations. The detailed accounting aimed to convince policyholders their premiums were safely invested.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
re ; a ET 2 NEW-YORK LIFE INSURANCE CO. 346 BROADWAY, NEW YORK SIXTY-EIGHTH YEAR OF BUSINESS TO THE POLICY-HOLDERS: Your Directors assume that, when you think of your contract with this Company, you never question the Company’s soundness, but that you are deeply interested in its progress, and in the efficiency and economy of its management. We submit, therefore, the following summary from the transactions of the year: During 1912 the Company received il in Premiums Fi - ‘ . % . z ‘6 - $85,941,784.05 In Interest, Rents, etc. . é - ‘ ° é a" “ ‘ “ 33,301,582.53 Total Income $119,243,366.58 INVESTMENTS MADE DURING YEAR Real Estate Mortgage Loans (first liens) made in 46 Cities located in 25 States and Countries (to yield 5.32%) . + $34,916,046,00 State, County and Municipal Bonds (domestic, including Canada) issued by 49 Counties and Municipalities located in 20 States (to yield 4. 47%) . 7,463,101.77 Domestic Railroad Bonds (to yield 4.56%) , . 3,820,791.17 Foreign R. R., Gov’t and Municipal Bonds (to yield 4. 21%) * * . 8,234,223.13 Miscellaneous Bonds (to yield 4.73%) . 266,777.50 Loaned to policy-holders on security of their policies. (to yield 5%, . 27,763,909.00 DURING 1912 THE INSURED OR THEIR BENEFICIARIES RECEIVED FOR Death Claims . : . « 3 ‘ ‘ “ é * - . $25,788,714.50 Matured Endowments . . . : . . : . . . . 6,167,076.79 Surrendered Policies % é é ° ‘ é zi z a < - 12,959,576.80 Dividends . A . . . . . . ‘ ¥ . c é - 11,436,686.36 ) Annuities © 2 06 ee ee et 1,570,502.77 | Added to the reserve funds for insurances, to meet the standard adopted | by the Company, in accordance with the law, and to the reserve funds for future dividends se ee ee eee $31,019,826.00 The increase in the earning power of the Company’s assets during the last seven years is equal to 0.29%. Translated into dollars this means an increase in earning power, over 1905, | of more than TWO MILLION DOLLARS. | The increased earning power developed in 1912 is notable. It is represented by 9/100 of ] 1%, and, if maintained, will increase the income of the Company in 1913 by comparison with what it would have been had the sensing power remained as at the close of 1911, by the sum of - 2 P : : . F : ‘ 5 - ‘ : $647, 000 } Of the amount which the law allowed us to spend in 1912 for new business, ] we actually spent . = - 91% Of the amount which the law allowed us to spend for all Purposes, we spent | approximately . % | Of the amount of new business which ‘the law ‘allowed us to” issue in 1912, we ] issued . & & 8 So os & hee « # w » w& -s € 100% NINETEEN-TWELVE WAS A GOOD YEAR If you desire further details, write the Home Office, 346 Broadway, New York. January 8, 1913 President comicbooks.com