Life, 1913-01-16 · page 6 of 40
Life — January 16, 1913 — page 6: what you’re looking at
What you’re looking at
This is primarily a **commercial advertisement**, not political satire. The page promotes Packard Motor Car Company's new five-ton truck line for commercial hauling. The illustration shows a heavy-duty truck with cargo bed, positioned against a urban backdrop with tall buildings. The headline "A Logical Answer for Your Hauling Problem" frames the vehicle as a practical business solution. The ad emphasizes Packard trucks' reliability and widespread adoption by major companies (Armour, Swift, American Express, etc.), arguing they've "made good in 351 cities and in 165 lines of trade." **For modern readers**: This represents early-20th-century commercial vehicle marketing, when trucks were relatively new technology. The sales pitch focuses on proven track record and standardization—concepts still used in B2B advertising today.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The five-ton truck, latest addition to the Packard line, will be included in the Packard exhibits in Madison Square Garden, New York, January 20 to 25, and First Regiment Armory, Chicago, February 10 to 15 A LOGICAL ANSWER FOR YOUR HAULING PROBLEM Five-ton chassis - i Three-ton chassis - - = 3,400 Two-ton chassis - 2 2,800 F. O. B. Detroit Packard trucks are sold on their proved ability to produce dividends. We satisfy ourselves on this point before seeking your patronage. Packard salesmen are equipped to analyze your traffic requirements Quantity purchases and repeated orders by these critical big buyers are evidence of satisfactory Pack- ardservice: Marshall Field & Company, American Express Company, Adams Express Company, Anheuser-Busch Brewing Association, Armour & Company, Swift & Company, the Fleischmann Company, the American Radiator Company, the National Cash RegisterCompany,John Wanamaker Some of the reasons for the recognition of the Packard as the standard vehicle of heavy traffic: The ability of the trucks to deliver the goods. The ability of the factory to deliver the trucks. The dealer’s ability to deliver the service. The ability of the customer to increase his earning power. We have a range of capacity that enables you to standardize your hauling equipment with Packard vehicles. Packard trucks have made good in 351 cities and in 165 lines of trade Packard Motor Car Company, Detroit D I Hy i EI FE L] | 1 E FI EI H E I F| Ey | H] H H a | 5 E E +} EI E 5 Hy EI Fy | | | EI Ey Ey Ey} 5 5 A a a H = Ei | EH | Hy i B Z| H H LI H CT cL ee TN AT Te Ae eS a, comicbooks.com