Life — January 16, 1913 — page 38: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

VQGUES VALUE #¢ GREATEST NOW Now that the time for planning new clothes is at hand, Vogue’s value is at its greatest! The next four numbers form a complete guide to a Spring wardrobe of individuality, distinction, correctness—a Guide that not only furnishes valuable ideas but saves costly failures. Here are the special numbers and dates they are on sale: WHITE AND SOUTHERN FASHIONS, January 9th SMART FASHIONS FOR LIMITED INCOMES January 24th FORECAST OF SPRING FASHIONS, February 10th SPRING PATTERN February 25th The demand for these Spring Fashion numbers always clears the newsstands in a few days. Even though you are getting Vogue regularly from your newsdealer, it will pay you to reserve in advance these special Spring numbers. $4° Invested in Vogue (a tiny fraction of your-loss on one ill-chosen gown) May Save You $400 The gown you buy and never wear is the really expensive one! Hats, furs, boots, gloves that just miss being exactly what you want —these are the clothes that cost more than you can afford! investing $4.00 in Vo; opue, you secure INSUR- Bite E against wasting this way a single penny of your clothes allowance in the year 1913. Why not prove this for yourself? You won’t need to send any money—or even to subscribe. The next four numbers will give you an excellent idea of Vogue’s value. The coupon will get them for you without the slightest trouble. The cover of the “White and Southern Fashion’”’ number, shown on the opposite page, is an exam- ple of Vogue’s attractiveness. Watch for it on the newsstand! a —HOW TO USE VOGUE You always think of a magazine as something to read, not something to use. active agent—your agent—here in New York. VOGUE SHOPPING SERVICE is particularly useful. Have you a friend in New York you feel free to call upon? Some one you could ‘seek the linens and lingerie you want. whose taste you could trost, who had the Ume and ‘willingness to shop from one. place to another to get you the best? Vogue is euch a friend! Our shoppers know the shops, they have the judgment, and they have the friendliness, real human friendliness, to look behind the order to sce the woman--and shop for ber. VOGUE'S PATTERN SERVICE. Simultancously, almost, new models make their appearance in Parle and In Vogue, and at that moment you can obtain the patterns. Any of the newest French designs, in fect any model ilustrated anywhere in Vogue, will be cut to your measure for $4, and hun- js of such models are given in the regular so cents patterns. VOGUE'S CORRESPONDENCE SERVICE. A question of the right mode comes up. Vorue isap pealed to. The judgment. the knowledge and the taste of a woman of the world answers these ques. tior ogue is all form and for fashion—but it is more. One woman wrote asking that a great surgeon 1 Oe recommended knowing that Vogue would send unbiased, straightforward information. Nothing is too difficult, nothing too trivial for Vogue to answer. VOGUE'S ADVERTISING SERVICE. “Through Vogue's advertisements, I have come to know innumerable good places to buy things,” writes a woman from Atlanta. “They keep me in Vogue is both! Itisan touch with New York.” Vogue's advertisements are the pulse beats of a great city. To read through these is like strolling along Fifth Avenue; like crossing a crowded thoroughfare where are to be seen the wares of the whole world.’ 5 ml What Others Say About Vogue “Once—because I considered it an extravagance— J used to buy VOGUE a few times a year; now, buy every issue because I feel I'm not rich enough to get along without it.”"—M. G. K “I read VOGUE 10 carefully that I know weeks ahead just what I intend to buy each season.” “To the woman with good taste and limited in- come, VOGUE shows how to obtain the best with her little; to the woman with wealth and no dis- cernment it points out how to procure the best with her great deal."—D. H. K. “For the fastidions woman who must have some- thing different, but at the same time practical and free from freakishness, VOGUE'S patterns meet requirements admirably." —R. M.S. “Thank you so much for the care you took in Alling my small order. The would not hate been half as pretty had you not taken so much trouble, and used such good taste, and 1 appreciate it very much.”—F. M. V. “Tam sure I am mot exaggerating when I est» mate that during the year VOGUE has saved me at least $500."—C, A. “My clothes hare been admired and copied by women who spend more on one dress than I do on a whole season's wardrobe. Owing entirely to VOGUE and its suggestion, I have the reputa- tion of being the best dressed woman in town.” —ALL.F. “Last year I wrote to VOGUE about If I had written to a personal friend I could not have received kinder attention.”"—S, D. W. “When one lives far from New York, the adran- tage of knowing that anything advertised in VOGUE will be exactly as represented, smart in style and of good ralue can hardly be over- estimated.” —A. M. M. “VOGUE'S sugeestions and advice, obtained often by private letters, have helped me wonder- fully to make a few dollars go a long way towards furnishing a home." —G. E. M. “If 1 contemplcte a visit to New York, I know before leaving home the plays I wish to see. If I hare to stay ct home, I can discuss the new plays and new books intelligently from, reading VOGUE'S criticisms."—E. R. W. “I scarcely think of buying om article without consulting VOGUE, It is so in advance with its styles that one is safe in making purchases it suggests months before one wants to use them.” —E. HLA + + Vog Whi Fas! Sm: Lin For Fas Spr Spr Sp Spi Sp Su Su Eu comicbooks.com