Life, 1913-01-16 · page 3 of 40
Life — January 16, 1913 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising content** disguised as editorial material. The main feature is a full-page ad for Sanatogen, a patent medicine marketed as a nerve tonic. The illustrated scenario shows a doctor advising an exhausted patient to take Sanatogen regularly, claiming it restores vitality and strengthens nerves. The ad includes testimonials from named public figures (David Belasco, Harrison Fisher, Arnold Bennett, etc.) endorsing the product. The satire is implicit rather than explicit: Life presents this dubious medical claim straightforwardly, allowing readers to recognize the absurdity themselves. Patent medicine advertising of this era commonly made exaggerated health claims. The page also includes period advertisements for Old Overholt Rye whiskey and Russian Wolfhound dogs, typical of early 20th-century magazine content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a8 Second Our Civilization This is a brown-stone front civili- zation, with the accent on the front. There are many things we love to do and be and have, so long as they are sufficiently showy. Whatever we like - to do, we do splendidly. The front lawn of our civilization, and the par- lor and the porch and the public build- ings are beautiful: well scrubbed and well decorated. But, like the dwelling of the slov- enly housewife, the back lot is not fit to.be Seen. There is a type of house- keepef who doesn’t care how food is prepared so long as it comes to the table looking “nice.” So we, as a people, do not bother about adultera- tions so long as the bill of fare is printed in French, The same housekeeper doesn’t care b if the back lot is full of tin cans, if the rubbish pail is running over, or if the kitchen and the pantry and the cellar look like pig-pens, so long -as the parlor table is dusted, the front f door-knob polished, the windows lace- curtained and the piano tuned. So | also our civilization doesn’t mind how many slums or what misery may be tucked out of sight, so long as there are not holes in Fifth Avenue and the j parks are full of automobiles. There are other housewives, how- ever, who are as particular about the back yard as the front; who worry more about the way food is prepared than about the way it is served; and Mine host, the shrewd innkeeper knew how to make the rattling post chaises stop at his gate. To his guest he served g FP Old Overholt Rye | **Same for 100 years’’ WAL With a glass of this mellow Sold liquor — what comfort! what dreaming! Pay Aged in charred ale | voted i bose A. Overholt & Co. =| purest protein and organic phosphorus reaches the nerve cells, insti |** Your nerves \Y F lare tired out and exhausted —I want you to take Sanatogen regularly.’’ David Belasco OW many thousands of men and women have cause to look back with grati- | H tude to the urgent advice of their physicians to take Sanatogen regularly—at a time when their nerves had reached the breaking point and they were facing complete nerve exhaustion. And how thankful they are today that they followed this advice and so found a way back from the despondency of nerve exhaustion to cheerful health. edt a your ‘Saoatogen, | If YOUR nerves have reached the point where your daily diet no longer furnishes the necessary vitality—if your physical and mental tones are lowered—if the ravages of overwork, worry or illness have left you irritable, weak and nervous—if your sleep is disturbed, your digestion upset-—YOU may do well to consider whether the | remarkable food-tonic elements of Sanatogen will show you the way back to health- | ful activity. | friends. Sanatogen feeds the nerves with their own needed foods. Its combination of ing them with | vigor and vitality. It is readily and easily assimilated, causing no harmful stimulation, | and by reason of its rebuilding and energizing powers, acts favorably upon digestion, | toning up the entire system by helping other food to feed and nourish. You ve the written word of over 16,000 physicians that Sanatogen helps the weak nervous—that it does revitalize and strengthen them. In the light of this experience Is S. togen worthy of consideration by you as a help to regain the good health that is everyman’s it Arnold Bennett od Sir G. Parker, M. P. The eminent novi ey ‘, writes from Load | Write for a Free Copy of “Nerve Health Regained” “Seestogwe is ta my miedo | ‘The work of a physician author, beautifully illustrated, which tells you some really interesting things about your nervous system, facts which vitally affect your well-being and which therefore you ought to know, This book also tells the story of Sanatogen convincingly, from the point of view of a physician, but so that any layman can understand it. Sanatogen is sold in three sizes, $1.00, $1.90, $3.60 Get Sanatogen from your druggist—if not obtain- able from him, sent upon receipt of price by THE BAUER CHEMICAL CO., 24-E Irving Place, New York ‘ove year ago, and my mind and Strength are much improved.”* who (possibly in self-defense, if the cynic or the egoist insists) are as solicitous of the welfare of the serv- ants as of their own. Perhaps some | day we also shall become so self- respecting that we will absolutely re- fuse to fold our hands in leisurely comfort so long as three-fourths of the house needs a good cleaning. Just at present it seems to be a matter of taste. It may become a matter of self-preservation. YING CARDS ag patented, Four colors each : eed, BSc per pack. Gold edge. ssc. Dealers every: ‘paid on receipt of price, Send for Catalog cceasnrics. of Bridg: 14 Dept. L. RADCLIFFE & CO.. 144 Peart St, New York RUSSIAN WOL re comicbooks.com