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Life, 1913-01-09 · page 88 of 100

Life — January 9, 1913 — page 88: what you’re looking at

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Life — January 9, 1913 — page 88: Life, 1913-01-09

What you’re looking at

This is primarily a **magazine advertisement**, not a political cartoon. It promotes *Motor Age*, a weekly automotive publication aimed at car owners and potential buyers. **The Content:** The ad emphasizes that with nearly 300 car types manufactured in the U.S., buyers need guidance selecting vehicles. *Motor Age* offers this expertise through: - Technical instruction (the "Kindergarten" feature teaching ignition, transmission, etc.) - Adventure narratives about racing and industrial progress - Practical touring and maintenance advice **Historical Context:** This reflects the early automotive era (appears early 20th century) when cars were still novel, complex machines requiring education for owners. The romanticization of racing and the framing of automotive knowledge as thrilling adventure reflects public fascination with this new technology. **The Pitch:** For one dollar, readers get a four-month subscription plus back issues. The ad uses hyperbole—comparing the auto industry's growth to a "seven-league giant"—to position *Motor Age* as essential reading for the modern motorist. This is essentially consumer marketing dressed in period-appropriate enthusiasm for technological progress.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Do you know all the motor cars on the street? LOO HERE’S more difference in cars than in the shape of the hood or the turn of a hub-cap. And there are nearly 300 types of cars manufactured in the United States alone. Wouldn’t you like to know more about motor cars before you buy? Wouldn't you like to know what car is best suited to your needs? Let MOTOR AGE help you select your car “MOT "is edited for the car owner an raspe deals with the complex mecha motor ear in such a way that a novice can understand it. And it reports the weekly news of the world—the most interesting, ventful news of the day for the enthusiastic motorist! It reads like a novel What story of adventure surpasses in thrilling interest the race-track expl a dare-devil Boillot, a| Mulford, Palma? What work of history is more fase ing than the achievements of an industry that in ten years has climbed from the ex- perimental laboratory to third place in our industrial word? What romance to equal its, rapid change of scenes, its making of millionaires over night? Truly this new seven-league giant is setting a swift Moror AGE pace for this sleepy old nests world of ours! I send $1.00 fe If you would keep “MOTOR AG abreast of this 16 weeks, together with wonder{ul ine reprints The Motor- MOTOR ist's Kindergarten.” AGE. Each issue is a new story of progress and The advertising pages of MOTOR AC of ach‘evement. are just as interesting as the reading matter, enj i ? Do you enjoy touring? You find here advertised. practically Let MOTOR AGE tell you how to take Ver ¢ of car, everything that goes ng that makes for safety a real vacation. Trips that tl fort. man can aflord—tittle week end { illustrated—th are features t b nh issue of MOTOR AGE carries MOTOR AGE a joy to the motorist. 00 to 400. separate advertisements > advertising in a year than any But MOTOR AGE is more than a mag- other motor paper .n the world. azine. It is a weekly instruction book indispensable to the man who drives his car. Advertisers. show this preference for MOTOR AGE because they that it is the best magazine for the motorist. degarinent Will ahawerdiny questions yon MOTOR AGE. we will send i may ask about any car. . to you SIXTEEN WEEKS FOR . ONE DOLLAR, Come to the motorist’s Kinder- MOTOR AGE sells at ten cents a copy garten —but for you to learn what the magazine : can mean to you, we will give you a four Learn the A BC of a motor. Learn months’ trial subscription for One Dollar, enough about the ignition, the transmis- including the four big show numbers that sion and other car intricacies, at sell for a quarter each—$2.20 worth of the will know what to do when y ui ‘ best_automobile publication in Ameri on the road. for a dollar bill The Kindergarten is a weelly feature And if you mail your dollar within fife of MOTOR AC It is casy to under- teen days, we will not only send you stand. You willenjoy it. And the knowl- MOTOR AGE for sixteen week will edge gained may save you hundreds of give you {ree reprints of the back numbers dollars. of “The Motorist’s Kindergarten.” i Send your check or money order Name..eeeeeees MOTOR AG —or a dollar bill, at ou A do it now! Address City ae South Michigan Ave., Chicago 0%‘ conor opponite. comicbooks.com