Life — January 9, 1913 — page 77: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ow. hey ave ers ers ture on hey this our This ip any on- an hen wn car nis ing ith- are ney nil- tell rs. In 1906 a speck on the horizon In 1912 the biggest factor in tiredom 1912 Gain, 125% All other tires outsold ae ° Ss S$ s S & Done by Mileage Tests Note that this trend toward Goodyears began with the vogue of odometers. It came with the invention of No-Rim-Cut tires, made 10 Per cent oversize. t down and grew as men told others how these features cot wn tire upkeep. Make no mistake. Motorists cannot be hoodwinked. Nothing in the world accounts for Goodyear popularity save the lessened cost per mile. mileage test. And motorists are coming more and more to the making of mileage comparisons. ] They are keeping records. They know the service ren- dered. They know how tire bills differ with the various type s of tires. hese records only—kept on countle brought to us this avalanche of trade. | For years and years we have built tires solely by the tires — have ‘The odometer told our shortcomings. size adds 25 per cent. to the tire mileage. The Telltale It marked our improvements. It made 4 Old Types and New , Te means an over-tired car. It takes 4 For many years we have used the constant comparisons, right in our fac- la type Coc iabeee! In deflated, care of your extras. It saves the blow. odometer to tell us how to better tires. tory, with the mileage of rival tires. gut _when wholly or partly deflated. s due to overloading. We built in our factory a tire-testing And it told the same story to tens of | Every motorist knows that. ‘§ These two visible features mean aa machine, which wears out tires—four thousands of men who were driving Rim-cutting often wrecks a tire in average saving of 48 per cent. tires at a time—under every road con- cars. & moment, after a puncture occurs. Let it go at that. You'll learn the dition. We knew what the story would be. And the ruin can’t be repaired. rest when you come to make mileage 8 Every new method or fabric or for- And we knew that the story, told over Statistics show that t comparisons. No-Rim-Cut and over= ¥ mula has had to win out in this mileage and over, would do what it since has 3 on 23 pe size are features that you can see. done. No-Rim-Cut tires—our patent type— Go see them at the shows, at any " wipe out this loss entirely. These tires Goodye ar branch. or with any Good- will never rim-cut. y Without our sales figures, ° So we save you in this way an average one glance. ‘will tell you that these are Stop and Consider waste of 25 pr ent the foming tire ] Another 25 Per Cent Our 1918 Tire Book—based on 14 ; In buying a new car, or buying tires for an old car, stop and consider this. upkeep is the main expense on And half that upkeep, at the least, depends on your choice of tires. Ne are 10 per cent over the rated si Under average conditions, that ov Rim-Cut tires, in air capacity, experience—tells to mail it to you. The Winter Tread The Last Word in Non-Skids — Double-Thick, Deep-Cut, Immensely Enduring — a Bulldog Grip Another point where we've reached finality is in this ideal Non-Skid tread. Not a mere corrugation in the regular tread. It's is distributed over the fabric the same as with : s, without this, , double-thick ut blocks, their irresistible grip, their distribute Compare these wanted features with the common non-skids. You can see why these t now we have them perfected, are fast superseding all other device In wet weather or winter, at least eve should have these efficient Non-Skids. an extra tread, very thick and tough, vulcanized on to the regular. So thick that the blocks are cut deep. So tough that they last for thousands of miles. These sharp-cut blocks present to the road sur- face countless edges and angles. On any road or pavement t rm grip. Each block widens out at the base, so the strain y rear wheel - THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO Branches and Agencies in 103 Principal Cities We Make All Kinds of Rubber Tires, Tire Accessories and Repair Outfits More Service Stations Than Any Other Tire Main Canadian Office, Toronto, Ont.—Canadian Factory, Bowmanville, Ont. (903) comicbooks.com