Life, 1913-01-09 · page 73 of 100
Life — January 9, 1913 — page 73: what you’re looking at
What you’re looking at
This page is primarily a **Kelly-Springfield Tire Company advertisement** rather than satire or political content. The image features a woman's portrait framed within a tire, and the ad copy uses a play on words: "LUCK doesn't enter into tire service much." The joke is that getting long tire life isn't about luck—it's about buying Kelly-Springfield brand tires, which are supposedly engineered for durability. There is no political cartoon or satirical commentary here. This is straightforward commercial advertising from the early-to-mid 20th century, typical of *Life* magazine's revenue model. The woman's image and elegant presentation were common advertising conventions of the era, using attractive portraiture to sell consumer products. The extensive list of branch offices and distributors demonstrates the company's national reach during this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
UCK doesn’t enter into tire service much. The quality built into a Kelly-Springfield Tire gives a mileage service that is unusual even in these days of good tire making. The luck is not in getting this long service. It is in getting Kelly-Springfield Tires. Kelly-Springfield Tire Company 20 Vesey Street, New York Branch offices in New York, Chicago, Philadelphia, Boston, St, Louis, Detroit, Cincinnati, San Francisco, Los Angeles, Cleveland, Baltimore, Seattle, Atlanta, Akron, 0., Buffalo ‘The Hearn Tire & Rubber Co., Columbus, O. Southern Hardware & Woodstock Co.. Ltd., New Orleans, La. Bering Tire & Rubber Co., Houston, Texas Atkinson Tire & Supply Co., Jacksonville. Fla. Rubber Co., Denver. Colo. Savell Davis Rubber Works, Augusta and Savannah, Ga. Todd Rubber Co., New Haven, Conn, C.D. Franke & Co,, Charleston, S. C.