Life, 1913-01-09 · page 71 of 100
Life — January 9, 1913 — page 71: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement** for Marmon automobiles, manufactured by Nordyke & Marmon Co. of Indianapolis. There is no political cartoon or satire present. The advertisement showcases two Marmon car models (the "32" and the "Six") through illustrated drawings showing the vehicles in urban settings with well-dressed passengers. The copy emphasizes the car's luxury, design superiority, and reliability, claiming it meets "every requirement with delightful satisfaction." The text appeals to affluent buyers by highlighting the car's track record in competitions and owner testimonials. Pricing ranges from $2,850 to $5,350—substantial sums for the era, indicating this was a premium vehicle targeting wealthy consumers. The tagline "The Easiest Riding Car in the World" was a common marketing claim of the period, emphasizing comfort and advanced engineering.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OU may know by a glance, of the Mar- mon’s luxury, its beauty, its complete- ness of appointment, its fitness to be classed first among the best. You may know its superiority of design, materials and construction by actual records in the hands of owners and the world’s great- est contests, But a new and different sensation, the realization of true Marmon value, grows as you come to own and admire this car for its ability to meet your every requirement with delightful satisfaction. Detailed Information on Request NORDYKE & MARMON CO. (Established 1851) INDIANAPOLIS, INDIANA Sixty Years cf Successful Manufacturing The Marmon “32” 32-40 hid.» 120-inch wheelbase, dew pendable electric starting and lighting system, left hand drive, center control, nickel trimmings, with newest body types to meek every requirement and corresponding equitment—$2.850 10 $4,100, The Marmon Six 48-80 h. p.. 1aS-inch wheel-base, ae pendable elertric starting and lighting system, left hand drive, center con= trol, nickel trimmings, with body types to meet every requirement ond gorresponding equipment—$5,000 10 $5,350,